Premios Rolling Stone en Español 2023

Top 20 Most Followed Latin & Spanish Artists in 2023

We review who the most influential Latino and Spanish singers are based on their social media

Archivado en: Anitta  •   Anuel AA  •   Bad Bunny  •   Becky G  •   Bizarrap  •   Camila Cabello  •   Camilo  •   Daddy Yankee  •   Danna Paola  •   J Balvin  •   Jennifer López  •   Karol G  •   Lele Pons  •   Maluma  •   Nicki Minaj  •   Nicky Jam  •   Ozuna  •   Rosalia  •   Sebastian Yatra  •   Shakira  •   Thalia  •  

There are many indicators to assess the influence of our favorite Hispanic and Latin artists, although the truth is that relying solely on one of them gives us limited information about their reach and significance for their fans. This also poses a dilemma: how do you measure an artist’s success and recognition?

Without getting too philosophical, let’s go over who the singers with the most presence on social media are. In this case, we’ll look at those who have the highest number of followers on Instagram. Additionally, we’ll also review how many streams they have to complement the information. Will any of your favorites be on the list?

1. Jennifer Lopez – 252 M

JLo is the undisputed queen, as a true trailblazer for Spanish-language music in the United States. The multifaceted diva, who is not only a singer but also an actress, dancer, and businesswoman, catapulted Latin pop in America with her debut album On the 6 (1999). She leads the ranking with 252 million followers on Instagram. In terms of Spotify, she has more than 20 million monthly listeners.

Jennifer Lopez attends the Los Angeles premiere of Netflix’s ‘The Mother’ at Westwood Regency Village Theater on May 10, 2023 in Los Angeles, California. Emma McIntyre/WireImage

2. Shakira – 89 M

The queen from Barranquilla has been conquering the world and our hearts since the 90s, and to this day, with a career spanning over 30 years, Shakira continues to remain one of the most groundbreaking and explosive artists of the moment.

With her overwhelming talent and the ability to transform any personal experience into art, she holds the second spot in the ranking with 89.7 million Instagram followers. Her monthly streaming plays almost triple those of Jennifer Lopez: over 60 million people listen to her every month.

Shakira & Manuel Turizp's 'Copa Vacía'
Shakira attends the 2022 NBCUniversal Upfront at Mandarin Oriental Hotel at Radio City Music Hall. Roy Rochlin / Getty Images

3. Camila Cabello – 67 M

Camila Cabello captivated us by taking us to «Havana,» and it seems that quite a few of us stayed there with her, as she occupies the third position as the most followed Spanish-speaking artist on Instagram. Her spectacular figure of more than 38 million monthly listeners is what the Cuban singer maintains on Spotify.

: Camila Cabello arrives at the 2023 Premios Juventud Awards at the Coliseo de Puerto Rico José Miguel Agrelot. Photo: Alejandro Granadillo/dpa. Alejandro Granadillo / picture alliance via Getty Images

4. Karol G – 66 M

Undoubtedly, 2023 is Karol G’s year with her successful double release of Mañana Será Bonito and Mañana Será Bonito (Bichota Season). This is evident in the people who follow the Colombian diva, in addition to the incredible turnout for her first tour in the United States. Over 66 million fans follow the Colombian on Instagram, and she has more than 54 million monthly listeners on Spotify.

Karol G US Tour
Karol G performs at Levi’s Stadium on August 14, 2023 in Santa Clara, California. Steve Jennings / Getty Images

5. Anitta – 64 M

The Brazilian sensation that is taking funk carioca to another level has also garnered a large number of followers. Anitta is rocking it, no doubt, with a community of more than 64 million users on Instagram and 21.6 million monthly listeners on Spotify.

Anitta at Coachella
Anitta performs on the Coachella stage during in 2022. Amy Sussman / Getty Images for Coachella

6. Maluma – 63 M

Our Don Juan doesn’t keep us waiting, and it’s no surprise. The explosive combination of talent, rhythm, and flavor that Maluma brings has positioned him as one of the leaders of the new generation of reggaeton artists in recent years. He’s been a reference first in the Colombian scene and then worldwide. He has amassed 63.6 million followers on Instagram and 43 million monthly listeners on Spotify.

Maluma's Gesture with a Delivery Driver
Maluma is seen outside Dior, during the Menswear Spring Summer 2024 as part of Paris Fashion Week on June 23, 2023 in Paris, France. Edward Berthelot/Getty Images

7. Lele Pons – 53 M

The new sensation of Latin music has entered the ranks of veterans in the scene. And although most of Lele Pons’ 53.9 million Instagram followers are likely due to the popularity of her videos over the years, the truth is that her latest album, Capitulaciones (2023), with her husband Guaynaa, caused a great sensation.

Lele Pons and Guayna
Lele Pons and Guaynaa arrive at Despierta America to promote their new single “Abajito’ at Univision Studios on March 16, 2023 in Doral, Florida. John Parra / Getty Images

8. J Balvin – 51 M

J Balvin has undoubtedly been one of the figures leading the new wave of reggaeton artists both inside and outside of Colombia, alongside others like Maluma, Karol G, Bad Bunny, and Ozuna, among others.

Despite his music break, from which he is gradually returning with spaced-out hits, he has accumulated 51 million followers on Instagram and more than 51 million monthly listeners on Spotify.

J Balvin & Ed Sheeran
J Balvin is seen outside Dior, during the Menswear Spring Summer 2024 as part of Paris Fashion Week on June 23, 2023 in Paris, France. Edward Berthelot/Getty Images

9. Daddy Yankee – 48M

One of the founding fathers of reggaeton couldn’t be missing from this list. Daddy Yankee has been a pioneer of the genre, as his 49.8 million Instagram followers attest, securing him the tenth position in the ranking. He’s also one of the leaders in streams, with 55 million monthly listeners on Spotify.

Daddy Yankee talks to media
Daddy Yankee talks to media as part of Race For The Cure Press Conference in Puerto Rico. GV Cruz / WireImage

10. Bad Bunny – 46 M

Benito marked a before and after in reggaeton thanks to albums like YHLQMDLG (2020) and Un Verano Sin Ti (2022). Works that are already part of pop culture, because as he says in «PASIEMPRE,» he’s the only one who releases an album and all the tracks are hits.

Bad Bunny has garnered a community that loves him, with 46.8 million followers on Instagram. However, he’s the streaming leader alongside Shakira: 84.5 million listeners dance to the rhythm of his songs and his latest album, «Nadie Sabe Lo Que Va a Pasar Mañana.»

Bad Bunny attends the Los Angeles Premiere of Columbia Pictures’ «Bullet Train» at Regency Village Theatre on August 01, 2022 in Los Angeles, California. Axelle/Bauer-Griffin/FilmMagic

11. Nicky Jam – 44 M

Another of the icons and pioneers in the urban genre. Nicky Jam has earned timeless recognition with more than 44 million Instagram followers, accumulating a community of 25.3 million monthly listeners on Spotify.

Nicky Jam Promotes Collab With Feid
Nicky Jam at the 2022 Flow Fest. Jaime Nogales / Medios y Media / Getty Images

12. Anuel AA – 37 M

The ultimate trap king continues to sow successes (even if some are about his ex Karol G and her new partner). With more than 37 million followers, Anuel AA dives right into the ranking. His monthly streaming numbers are slightly lower but still impressive, reaching 32.7 million listeners on Spotify every month.

Anuel AA dedicates Photo to Feid in Karol G Drama
Puerto Rican rapper Anuel AA in his Legends Never Die World Tour 2023. Omar Vega / Getty Images

13. Becky G – 37 M

Another of our urban queens in the scene couldn’t be absent from the ranking. Becky G has carved out a special place in the scene as one of the first American artists to stand out in reggaeton with hits like «Mayores» and «Sin Pijama.» Her 37.8 million fans give her unconditional support on Instagram, and more than 30 million follow her worldwide.

Bad Bunny, Becky G, Peso Pluma, Rosalía & Shakira Lead the 2023 Premios Juventud Nominations 
Becky G attends the special screening of Searchlight Pictures’ «Flamin’ Hot» at Hollywood Post 43 – American Legion on June 09, 2023 in Hollywood, California. Rodin Eckenroth/GA/The Hollywood Reporter via Getty Images

14. Danna Paola – 34 M

The Mexican princess of pop knows how to win the audience’s affection, whether by acting in a hit series or making waves as one of the new genre’s references. Danna Paola has a community of 34.4 million followers on Instagram. Her monthly streaming numbers are a bit lower but still maintain a solid 10.3 million listeners each month on Spotify.

Danna Paola
Danna Paola performs during Day 1 of ‘Festival Tecate Emblema 2023’ at Autodromo Hermanos Rodriguez on May 13, 2023 in Mexico City, Mexico. Adrián Monroy/Medios y Media/Getty Images

15. Sebastián Yatra – 29 M

It’s hard not to succumb to the charisma and talent of Sebastián Yatra, one of the most recognized talents in the Mexican scene. His song «Vagabundo» has become one of the summer anthems, something that his more than 29.8 million Instagram followers already know. On Spotify, he’s close to the same number of listeners: 25.3 million.

Sebastián Yatra Releases 'Vagabundo' With Manuel Turizo and Beéle
Sebastián Yatra at Premios Lo Nuestro, 2023 / Jason Koerner / Getty Images

16. Camilo – 28.1 M

Another of the voices that has revolutionized Spanish music in recent years is Colombian artist Camilo. His song «Vida de Rico» has won the affection of 28.1 million Instagram followers and 20 million monthly listeners who tune in to his music.

Camilo performs during «The Unveil» introducing Lionel Messi hosted by Inter Miami CF at DRV PNK Stadium on July 16, 2023 in Fort Lauderdale, Florida. Mike Ehrmann/Getty Images

17. Rosalia – 28.1 M

The talented Spanish diva couldn’t be absent from our list. Rosalía has a brilliant trajectory, capable of revolutionizing and inspiring, as well as creating new paradigms that change the game in the scene. The «motomami» has 28.1 million Instagram followers and is one of the most listened-to Spanish-speaking artists, with more than 29 million listeners each month on Spotify.

Rosalía
Rosalia, performs on stage during the Lollapalooza festival at the Hippodrome de Longchamp in Paris, on July 22, 2023. Julie SEBADELHA / AFP via Getty Images

18. Ozuna – 23 M

The Puerto Rican artist is another reference in the scene who has shaped the genre into what it is today: a nest of hit after hit. Ozuna boasts 23.3 million followers on Instagram, and he’s one of the most listened-to artists on Spotify with 41 million monthly listeners.

Ozuna Drops 'Afro'
Ozuna performs onstage during Mega 96.3’s Calibash 2022 at Crypto.com Arena. Scott Dudelson / Getty Images

19. Thalia – 21 M

The Mexican legend maintains her position and relevance after a successful 40-year career. Perhaps that explains the 21.1 million followers who continue to support her every new step in her journey. Moreover, Thalia now has more than 9 million monthly listeners on Spotify.

Thalia
Thalía at Billboard Latin Women In Music held at the Watsco Center on May 6, 2023 in Coral Gables, Florida. The show airs on Sunday, May 7, 2023 on Telemundo. Rich Polk/Billboard via Getty Images

20. Bizarrap – 20 M

Probably one of the decade’s discoveries, the star producer: Bizarrap has reinvented the role of the producer and elevated the urban scene to another level. It’s no wonder that his work is followed and supported by 20-7 million people on Instagram. He boasts an impressive number of more than 42 million listeners on Spotify each month.

Bizarrap & Khea
Producer and DJ Bizarrap during a performance at the O Son do Camiño festival. Alvaro Ballesteros/Europa Press via Getty Images