A few days ago, we compiled a ranking of the most influential Spanish-speaking artists, using Instagram followers as a reference. Now, we want to narrow down the list and get straight to the music: who is the most streamed artist of 2023 so far?
Changing the indicator, we see that the list is transformed almost entirely, leaving us with a ranking mostly led by the new generation of reggaeton artists, but also including legends like Shakira and Daddy Yankee. Take a look!
Bad Bunny is a pioneer in every sense. The young Puerto Rican has reinvented the way music is made within the urban genre, bringing us his art through multiple daring expressions. His groundbreaking attitude has made him the most listened-to Spanish-speaking artist in the world since 2020, with 81.5 million monthly listeners. Songs like «Titi Me Preguntó,» «Ojitos Lindos,» and «Efecto» have surpassed a billion streams.
The Colombian legend is the second most listened-to Latin artist worldwide, and also the second most followed. Despite her over 30-year career, Shakira remains in the orbit of fascination for her ever-growing (and intergenerational) fanbase. The diva accumulates over 66.3 million listeners every month on the platform. Her immortal hit «Hips Don’t Lie» surpasses 1.3 billion streams. It’s followed by «TQG,» with over 679 million, and «BZRP Music Session Vol. 53» with 756 million.
The Brazilian artist has solidified herself in a close third position. Anitta has dazzled her audience with a commanding attitude and a series of hits that break records on streaming platforms. With 64.6 million monthly listeners and representing worldwide funk carioca, her hits «Envolver» and «Downtown» are among the most played, exceeding 550 million streams.
The Don Juan of the urban genre couldn’t be absent from the ranking. Maluma’s conquests are across the board. A loyal fan base of 63.4 million listeners sing and dance to his songs every month. Especially tracks that have taken him to the top of the scene, like «Felices los 4,» with over 879 million streams.
One of the founding fathers of reggaeton also joins this list as one of the main precursors of what’s happening now in Latin music. Daddy Yankee stays strong with the support of his 55.5 million listeners each month.
However, you might be surprised to know that «Gasolina» (something like reggaeton’s Rosetta Stone) isn’t Yankee’s most streamed song on Spotify. Collaborations like «Despacito,» «Con Calma,» or «China» outpace it with over a billion streams.
Karol G continues to live her best moment, and perhaps – for now – the best year of her music career. We see a more precise and revealing materialization of her style, feelings, and experiences captured in her iconic albums «Mañana Será Bonito» and «Mañana Será Bonito (Bichota Season),» released only five months apart.
La Bichota boasts 53.7 million listeners each month, with «TQG» and «MAMII» being her most streamed songs on Spotify. Precisely, both talk about female empowerment, something Karol has become a global reference for.
J Balvin could take a break for several more years and we bet he’d still maintain a good position in this ranking. Jose is undoubtedly one of the figures leading the new generation of young reggaeton artists and his rise to the top of international charts. Balvin maintains a community of over 52.2 million monthly listeners, with «UN DÍA (ONE DAY),» «X,» and «Qué Más Pues?» being some of his most streamed songs.
Peso Pluma is perhaps one of the breakout artists of the year, demonstrating a devastating ability to climb the charts, taking the subgenre of corridos tumbados to another level, and collaborating with some of the biggest names in the industry.
Not only is he the artist with the most songs on our Lista LOS40 USA, but he has also earned a deserved seventh position in this ranking in less than a year. «Ella Baila Sola» stands out among his most streamed songs, with over 813 million streams.
Rauw Alejandro may not be living his best moment, but his extensive career in reggaeton places him as one of the most influential artists in this genre. More than 48 million users dance to the rhythm of his songs each month. Saturno (2022), the album that the artist released 2022 and his collaborations with his now ex-fiancee Rosalía have catapulted him more and more to a more than consolidated international success.
Our ‘Young King’ keeps growing and growing and showing worldwide what this new generation of star reggaetoneros is about. Myke Towers has come to stay and refresh the urban genre with a unique flow, an enviable rhythm and an immeasurable ability to throw palo after palo.
His latest album La Vida Es Una (2023) has further elevated the Puerto Rican’s recognition, making his song «LALA,» one of the most played on TikTok this 2023. For us, we can say that is the top summer hit this year. A big community of more than 47 million followers accompanies the artist every month on Spotify.
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