A few months ago, it was Jeremy Allen White who stunned the world with his striking Calvin Klein campaign. This time, it’s Bad Bunny who’s turning up the heat on social media.
The Puerto Rican artist has made a grand return to the public eye following the release of his latest album, DtMF (2025), a studio project that pays tribute to his roots and culture, featuring hits like Baile Inolvidable and NUEVAYoL. Benito (the singer’s real name) is making the most of his comeback with high-profile appearances—like at the iHeart Music Awards—and now, this sizzling new ad campaign with the famous underwear brand.
But the real question is: how much does it cost to wear Bad Bunny’s boxers?
@birkitas Please help him before it’s too late 🥹❤️ #birkin #supportsmallbusiness #birkinbag #grandmasoftiktok #pursetok ♬ Oh My Angel – Bertha Tillman
In the campaign videos, Bad Bunny moves effortlessly, showing off the flexibility of his boxers while dancing, boxing, and vibing to his own music. But how much would it cost you to feel like him?
Surprisingly, Calvin Klein’s boxers are quite affordable—much more so than if Bad Bunny had partnered with a luxury brand where you’d have to take out a loan just to buy half a thong. In this case, you can get a three-pack of the Icon Cotton Stretch boxers for just $44.90, available in multiple colors and sizes.
So, are you feeling tempted to grab a pair of Calvin Kleins too?
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