This Is the Meaning Behind Bad Bunny’s New Teaser for the Super Bowl

Share:

Bad Bunny has already made history and will continue to do so by being the first Latin solo performer, the first Puerto Rican, and the first reggaeton star to headline the Super Bowl Halftime Show in 2026.

The artist, who has once again triumphed worldwide with his latest album Debí Tirar Más Fotos (2025), will perform on the most important stage in show business next Sunday, February 8. He will do so at Levi’s Stadium in Santa Clara, California, during the NFL’s season finale.

But beyond that, Benito and Apple Music have wanted to build even more anticipation for the big day. On January 15, the platform uploaded a brief teaser to their social media, which at first may not say much since it lasts less than 10 seconds, but it is more revealing than it appears.

¿Listos? #AppleMusicHalftime #SBLX@sanbenito 🐰👀 pic.twitter.com/1EWbYon6rJ

— Apple Music (@AppleMusic) January 16, 2026

What Meaning and Clues Does Bad Bunny’s New Super Bowl Video Reveal?

In a short clip, Benito looks into the camera wearing dark retro-style sunglasses, very 70s, with what seems to be part of the Debí Tirar Más Fotos stage set in the background (though pixelated), and his song “Baile Inolvidable,” one of the most iconic from the era, plays.

The outfit is no coincidence: the glasses and the style of dressing that Bad Bunny sports recall the style of Héctor Lavoe, a salsa legend. The singer, also Puerto Rican, rose to fame in the 1970s and 1980s for his work with the Fania All-Stars and the famous trumpeter Willie Colón.

Without a doubt, Lavoe (along with other a rtists like Colón and El Gran Combo de Puerto Rico) has been an inspiration for Benito in this latest studio work, sharing musical and aesthetic references, as well as stage design, which can be clearly seen in the music video for Baile Inolvidable.

These are some of the hidden symbols that reaffirm Bad Bunny will be closer to his latest artistic stage than to the reggaeton that has also taken him to the highest levels of his career.

Benito’s Halftime Show is planned as a tribute to his roots, to Puerto Rico, to the greatest performers of the country who shaped the legacy of Latin music and genres like salsa, plena, jíbaro, and bolero, among others.

Besides being a musical tribute, Debí Tirar Más Fotos is a statement about many issues that cross Puerto Rican identity and that can be extended to Latin and Hispanic culture.

Elements like dispossession, the need to migrate, leaving your homeland, precariousness, nostalgia… many factors that portray a contemporary moment, something that has connected with millions of people worldwide.

Theories About Bad Bunny’s Super Bowl

There are as many theories about Bad Bunny’s Super Bowl as there are social media users.

While some were clear from the start that the show would focus on his most recent artistic era and would be a performance centered around Debí Tirar Más Fotos, others suggested the possibility that Benito might bring great reggaeton legends like Daddy Yankee, Tego Calderón, Residente, or contemporary stars like Karol G, Rauw Alejandro, Cardi B, or Drake, among others.

However, everything points to the fact that, beyond a great artistic show, Bad Bunny will use the Super Bowl to deliver a message of representation, unity, and hope during one of the most polarized, discriminatory, and reactionary moments currently facing the United States.

A   reactionary wave fueled by the country’s own former president, Donald Trump, which has led to criticism of Bad Bunny simply for being Latino and speaking Spanish.

However, on February 8, all signs indicate that his musical statement will be more about bringing people together than continuing to divide.