Ed Sheeran is no stranger to blending different cultures and musical styles, but with his latest song ‘Azizam,’ the British superstar takes things a step further—into deeply personal and global territory.
Released as the lead single from his upcoming album PLAY, ‘Azizam’ stands out not just for its sound but for its name. The title comes from Persian and loosely translates to “my dear” or “my beloved.” It’s a term often used in affectionate or romantic contexts, and it sets the emotional tone for the entire track.
In interviews, Sheeran revealed that the song was inspired by a conversation with Swedish-Iranian producer Ilya Salmanzadeh, who encouraged him to explore Persian sounds and storytelling. That challenge sparked something in Sheeran. The result? A song that blends Persian musical influences—rhythms, instruments, and scales—with Ed’s signature emotional lyrics and melodies.
‘Azizam,’ marks a clear shift from his previous albums, especially the math-symbol-themed ones. With PLAY, Ed is launching a new musical chapter—one that feels more experimental, more global, and rooted in storytelling. ‘Azizam’ is not just a song; it’s an invitation to connect with music beyond borders.
The music video also reflects that. Directed by Iranian filmmaker Saman Kesh, it features a colorful Persian wedding, where Sheeran plays a guest trying to navigate cultural traditions. He even dances with his real-life father in the video, giving it a warm and personal touch. Iranian music legend Googoosh makes a cameo appearance too, and the two have even released a Persian version of the song together.
So, what makes ‘Azizam’ special? It’s not just the sound or the visuals—it’s the heart behind it. Sheeran has always been about emotion, and with this song, he proves that music really is a universal language.
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