Puerto Rico’s Coliseum is experiencing a true cultural revolution thanks to the 30-concert residency that Bad Bunny is offering on the island. What initially seemed like a large-scale musical show has become a must-see event for celebrities, fans, and curious onlookers who want to be part of an experience blending music, Caribbean culture, and viral moments.
This time, the star of the show was Penélope Cruz. The Spanish actress, Oscar winner and international icon, surprised the audience by taking the stage and enthusiastically saying the now-famous phrase, «Acho, PR es otra cosa» («Acho, PR is something else»). The phrase, which has become one of the show’s trademarks, ignited the crowd’s excitement and quickly spread across social media.
But what does «acho, pr» really mean? «Acho» is a word used in Puerto Rico and in other parts of Latin America and Spain to call someone’s attention. It’s similar to saying «hey,» but it’s something very specific to each place. PR refers to the initials of Puerto Rico.
Cruz wasn’t the only one joining the party. «El Choli» has welcomed international figures like Austin Butler, Kylian Mbappé, and Puerto Rican actor Luis Guzmán, who has recently been in the spotlight for his role as the father in the series Wednesday.
One of the most talked-about aspects of the concert is the stage design, which recreates a tropical atmosphere with a wooden house set right in the middle of the stadium. This space, named by the artist himself as «El Choli,» witnesses one of the audience’s most anticipated moments: the chance to get on stage and shout the phrase that opens the song Voy a llevarte pa’ PR.
This ritual hasn’t just been performed by celebrities but also by anonymous attendees who have conquered social media. One example is Doña Dorca, the elderly woman who, drink in hand and full of confidence, went viral after delivering the phrase with such charm that she earned standing ovations and millions of views on TikTok.
Throughout these shows, it’s clear this isn’t just a concert but an immersive experience where the audience feels part of the story. Bad Bunny has turned every night into a one-of-a-kind event, blending music, humor, surprises, and a continuous parade of personalities who, like Cruz, surrender to the charm of the phrase that has become a sentimental treasure of the island: “Acho, PR es otra cosa.”
With each show, expectations rise, and “El Choli” solidifies its place as the entertainment epicenter in Puerto Rico—a place where music and culture meet to create moments that will be etched in collective memory.
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