Puerto Rican artist Rauw Alejandro recently released his latest album, Cosa Nuestra, which has been received with open arms worldwide, even reaching the number one spot globally. This work marks a significant evolution in his career. Released on November 15, 2024, the album blends cultural and musical elements that pay homage to his Puerto Rican roots and the influence of New York City’s 1970s scene. It incorporates genres like salsa, jazz, hip-hop, and contemporary urban sounds, showcasing Rauw’s artistic versatility.
The album features 18 tracks and high-profile collaborations with artists such as Bad Bunny on «Qué Pasaría,» Pharrell Williams on “Committed,” Romeo Santos on “Khé?”, Feid on “Revolú,” and Laura Pausini on a special rendition of “Se Fue.” Other contributors include Alexis & Fido, Mr. NaisGai, and Latin Mafia. With elegant and powerful production, «Cosa Nuestra» has been praised for Rauw’s ability to innovate while staying true to his essence.
One week after the album’s release, Rauw performed the track “Qué Pasaría” on The Tonight Show Starring Jimmy Fallon, further solidifying his international reach. The song, a collaboration with Bad Bunny, delves into nostalgia, desire, and the complexities of modern relationships, posing the question, “What would happen?” if former lovers rekindled their emotional and physical connection.
The lyrics focus on the tension between longing to relive intimate moments and the emotional reality of a past relationship. It portrays a dialogue between two characters reflecting on their physical and emotional bond while grappling with external distractions, such as nightlife and urban environments. Though playful and sensual, the song also touches on emptiness and yearning, resonating with listeners who relate to unresolved love.
Fans quickly linked the song to Rauw’s former relationship with Rosalía, following their public breakup in 2023. Given the emotion he expressed in “Hayami Hana,” a ballad dedicated to the Spanish artist, some speculate that this song’s themes may also be directed at her.
Regardless of its inspiration, Rauw delivered a stunning performance and set the stage for the Cosa Nuestra era.
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