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By now, TikTok has become the favorite social media platform for artists to promote their songs. If they play their cards right, some of them can even witness their songs becoming global hits. Just ask Iñigo Quintero, who, in 2023, saw his song «Si no estás» rise to the top of the global charts. 

On TikTok, anything can happen; you just have to go along with the algorithm and hope for its magic. Once again this year, the platform has revealed who the most-followed musical artists in the world are. There are some noteworthy observations. First, the singer with the most followers gained fame through the platform itself. Second, eight out of the top ten names are women. And third, only two artists sing in Spanish. 

Here are the top 10 musical artists with the most followers on TikTok in the world: 

10. BLACKPINK 

Starting off the top 10 with 47 million followers is the hottest girl band around. BLACKPINK has solidified its position as one of the biggest music phenomena of the last decade, thanks to chart-toppers like «How You Like That» and «Pink Venom.»

On their TikTok account, Jisoo, Lisa, Rosé, and Jennie share moments from their concerts and interviews. While they could engage in more natural trends, fans love seeing the girls on stage, and their official account is perfect for that. 

@bp_tiktok BLACKPINK – ‘Kill This Love’ M/V HITS 1.9 BILLION VIEWS #BLACKPINK #블랙핑크 #KILLTHISLOVE #MV #1_9BILLION #YOUTUBE #YG ♬ Kill This Love – BLACKPINK

9. Karol G 

At this point, Karol G has shattered all records. The Colombian superstar has become one of the most sought-after artists in the music industry, thanks to the incredible success of her recent albums. In fact, Mañana Será Bonito even bagged the Latin Grammy for Best Album of the Year in 2023. What’s even more impressive is that she’s one of the few Spanish-language artists on this list. 

La bichota has an impressive 50 million followers on her TikTok account. What resonates the most with her audience is how down-to-earth she is with her fans, sharing reflections and moments from her daily life. Indeed, authenticity is highly valued on TikTok. 

@karolg 🐱💗✨ #gatitagangster ♬ GATITA GANGSTER – KAROL G & Dei V

8. Billie Eilish

Billie Eilish has become a massive sensation among Generation Z. Her amazing songs have really struck a chord with her fans. But that’s not all; they’ve also become quite curious about her personal life. 

And what better way to satisfy their curiosity than through her TikTok account? Billie Eilish has 51 million followers there. In her videos, you can see not only promotional content but also fun challenges. Although it’s worth noting that she hasn’t been very active on the platform lately.

@billieeilish #drafts ♬ The Bug Collector – Haley Heynderickx

7. Loren Gray

Next up, we have the first artist who got her start on TikTok, well, technically, she started on Musica.ly (as the platform was previously known). Loren Gray was clear about her dream of becoming a singer and used her social media fame to secure her first record deal back in 2018. And she’s done really well for herself! 

Songs like «Queen» have been big hits. In 2023, she released her debut studio album, Guilty, where she combines various music genres with pop. Right now, Loren has an impressive 54 million followers.

@lorengrayafter 2 years of working on music that i finally was able to put my whole heart into, its almost here and i couldnt be more proud. guilty 12/30 🧸♬ Guilty – Loren Gray

6. Dixie D’Amelio

With a substantial 56 million followers, we have another artist who emerged from the TikTok scene. Dixie D’Amelio is one of the most followed singers on the platform. And she also boasts two million monthly listeners on platforms like Spotify, thanks to hits like «Be Happy» and «Fuckboy,» which both became huge trends on TikTok. In 2022, she dropped her debut album, Letter Me, and it even made it onto the Billboard chart.

@dixiedameliodraft♬ Nothing s new by Rio Romeo – 🐙𝐈ѕa★

5. Jason Derulo

Jason Derulo was one of the early music artists who figured out how to create viral songs for TikTok. Who could forget dancing to «Savage Love» in 2020? It became one of the first dance challenges to go from TikTok to the mainstream. With over 58 million followers, he consistently shares various dance moves on the platform with the aim of turning them into trending challenges. 

@jasonderulo Congrats @dixiedamelio on releasing her first song #HAPPY ♬ Savage Love (Laxed – Siren Beat) – Jawsh 685 & Jason Derulo

4. Selena Gomez

Selena Gomez is the undisputed queen of social media, a title she’s held for many years. The singer, actress, and entrepreneur is not only incredibly popular on Instagram but also has a significant presence on TikTok, where she has an astonishing 59 million followers. 

Selena uses this platform to effortlessly promote products from her Rare cosmetics line. What sets her apart is her genuine and down-to-earth approach, where she candidly shares insights with her fans.

@selenagomezReally excited for you to try my new @RareBeauty Soft Pinch Tinted Lip Oil. It’s not your traditional lip oil – it’s an innovative lip jelly that transforms into a lightweight oil giving your lips the perfect pinch of color and shine.  Available 3/30 at 12AM PT or shop it early only on the @Sephora app on 3/29 at 12AM PT.♬ Dance Again – Selena Gomez

3. BTS

Among the top 10 most-followed musical artists globally, you’ll find BTS. This boy band, a long-standing global sensation, has amassed over 63.8 million followers on TikTok, reflecting their immense popularity among fans. On this platform, the members showcase a more relatable side, engaging with fans by answering questions and offering glimpses of their impressive dance routines.

@bts_official_bighit #ThisIsJimin 여..여보세요?🤣 #지민 #Jimin ♬ 오리지널 사운드 – BTS

2. Kimberly Loaiza

Hailing from Mexico but known worldwide, the second-most-followed singer on TikTok primarily sings in Spanish. Kimberly Loaiza, another star who initially rose to fame on YouTube before transitioning to TikTok. She commands an impressive 80 million followers and ranks as the seventh most popular individual on the social network. 

At just 26 years old, she’s been consistently creating music. Kimberly adeptly navigates the world of reggaeton with hits like «Mal Hombre» and «Devoto.» In 2023, she released her debut studio album, X Amor, featuring 16 tracks that demonstrates her versatility and prowess in the music industry.

@kimberly.loaizaTrend fav 🫰🏻♬ Se Mi Gato – Kim Loaiza

1. Bella Poarch

One of TikTok’s reigning queens is also the most followed singer on the platform. Bella Poarch, an American of Filipino descent, boasts an astonishing 93 million followers, solidifying her status as TikTok’s top musical influencer. 

Her success extends beyond TikTok to music streaming platforms, where Bella amasses over five million monthly listeners. Her songs, including the viral hit «Build a Bitch,» have garnered more than 400 million plays, establishing her as a formidable force in the music industry. 

@bellapoarch2 more days until Bad Boy!💗 also learning how to drive today😂✌🏻Wish me luck!♬ Bad Boy! – Bella Poarch

Original article in Spanish by Alberto Palao for LOS40.