Paulina Rubio: «It’s Beautiful for my Musical History to Continue Staying Current in 2023»

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Paulina Rubio is back. The golden girl, one of the most important figures of Latin pop, wants to regain her privileged position in a music industry in constant movement. To do so, after a necessary reset after a year with its lights and shadows, the Mexican singer presents a comeback led by ‘No es mi culpa’, a fun and colorful song that is postulated as the beginning of a hopeful era.

«No es mi culpa is a song made to bring out the little girl inside of us. It’s a song that was born in a pandemic where I needed this type of exercise to survive», explains the artist in the interview with LOS40, where she is full of enthusiasm. And despite so many years of career, she still feels those little tingles before each release.

«It’s like giving someone a kiss. All the hope, adrenaline and excitement when you imagine that this message is going to be received,» she says. «Also, this song was born in total confinement. Thanks to that composition I have had medicine for my soul. Now I feel I can run in the Retiro, take a plane to Barcelona… all that the world had lost. Taking it back is the best reset I could ask for».

Success for Paulina Rubio

Paulina is back, but with other priorities, or at least not so focused on topping the charts and getting as many streams as possible. An artist of her stature – and with her trajectory – can afford not to be so focused on that. «Success is ephemeral. My success has been having my two children, but I understand that that varies. For me now it’s also the freedom to be able to get on a plane and go see a friend, to get a sense of reality.

In addition, Paulina Rubio reflects on generational change and the power of women within the music industry. «They make a lot of comparison of how many number ones a woman’s career has, but that’s ego,» the superstar points out. «If I’m vain, or if I had a little bit of ego, I would tell you that it’s been very nice for my musical history to have songs in the ’80s, in the ’90s and to be able to still be relevant in the 2000s and in 2023. The important thing is to maintain and regenerate yourself. Although I’m not a person who lives in the past, to tell you the truth. I live in the here and now and I try to reinterpret myself to reset and not die».

And she adds: «Right now I find myself in a place where I feel loved by a loyal audience that looks forward to what I’m doing. And, on the other hand, I also love to see that young artists are enjoying what we worked so hard for. We opened a path so that they could be part of it».

If you want to see Paulina Rubio’s full interview on LOS40…press play!

This article was originally published in Los40 Spain by Adriano Moreno.