Who Is the Most-Followed Latin Artist on Instagram?

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In the fast-paced world of social media, one Latin artist stands above the rest—at least on Instagram—thanks to an enormous following that’s unmatched. And no, it’s not Jennifer Lopez with her 248 million followers, nor Cardi B with 163 million. It’s none other than Selena Gomez, boasting a staggering 418 million followers.

Selena proudly embraces her Mexican-American heritage. Her father’s family hails from Monterrey, Mexico, and she often speaks about the influence of her grandparents’ immigration story on her life. Named after Tejano legend Selena Quintanilla, Gomez has celebrated her roots through Spanish-language music like her Revelación EP and by using her platform to highlight Latino culture and immigrant narratives, solidifying her role as both a global pop icon and a proud Latina.

Gomez’s dominance on the platform stems from a multifaceted career that has spanned nearly two decades, encompassing music, acting, producing, and philanthropy. Her posts—a blend of candid moments, behind-the-scenes glimpses, mental health advocacy, and striking fashion statements—keep her audience deeply engaged.

Selena is not only all the professions she has mastered; she’s also a global pop culture icon, ever since her Disney Channel days on Wizards of Waverly Place. Her breakout success as an actress and the launch of a powerful music career paved the way for a media presence that has kept millions of fans following her every move from their screens.

Gomez has been a defining figure in the evolution of the entertainment industry since the 2010s. Romantically linked to pop superstar Justin Bieber, she’s faced both turbulent relationships and significant health challenges, including lupus, anxiety, depression, and bipolar disorder. These experiences have led her, on more than one occasion, to step back from her career and the public eye for the sake of her well-being.

Today, Gomez has reasserted her global media presence with the success of her cosmetics brand, Rare Beauty, which has cemented her status as a multimillionaire. She recently appeared in the much-discussed Emilia Perez, released music with her fiancé Benny Blanco, and is set to star in one of the most anticipated weddings of the coming year.

Other Latin Artists Making Waves on Social Media

Alongside Gomez, Lopez, and Cardi B, other Latin music stars boast impressive followings. Shakira draws in 93 million followers, Karol G surpasses 70 million, Maluma sits at 64 million, while J Balvin, Daddy Yankee, and Bad Bunny each hover around 50 million.

While follower counts are an interesting metric of influence, they’re not a definitive measure of an artist’s reach, as they depend on the specific user base of each platform. For that reason, these rankings may differ across other apps or even in the music charts themselves.