Taylor Swift always gives people something to talk about, and her Swifties are constantly on the lookout for her next move. Every album she releases becomes a milestone in music history — and that’s undeniable. Now, Taylor is gearing up for the release of her twelfth studio album, The Life of a Showgirl, dropping October 3.
Much like what’s happening with Sabrina Carpenter and the multiple covers for her upcoming album Man’s Best Friend, the main conversation online has been centered around Taylor’s own alternate covers for this new era.
The latest one, unveiled unexpectedly on her website, is already the sixth alternative version. But this one stands out: for the first time, Taylor isn’t alone on the cover. Instead, she’s pictured alongside a troupe of dancers, breaking away from the solo dynamic of her previous artwork.
The Life of a Showgirl: Baby, That’s Show Business Vinyl Collection is available now on my site for 48 hours while supplies last ❤️🔥https://t.co/WdrCmvLHyA
Album Producers: Max Martin, Shellback and Taylor Swift
📸: Mert Alas & Marcus Piggott pic.twitter.com/ExVQpnEyOk— Taylor Swift (@taylorswift13) August 21, 2025
The brand-new cover that still carries the glamour of Las Vegas. And, of course, the magic of grand spectacles, but this time with a fresh, collective twist by showing Swift sharing the spotlight.
So far, Swift has unveiled six different covers, each with its own unique aesthetic. However, they are all tied together by the cabaret spirit and the sparkle of classic showbiz.
And, baby, that’s show business for you. New album The Life of a Showgirl. Out October 3 ❤️🔥https://t.co/rIaG2Ezo7Z
Album Producers: Max Martin, Shellback and Taylor Swift
📸: Mert Alas & Marcus Piggott pic.twitter.com/QRzLbLpnUS— Taylor Swift (@taylorswift13) August 13, 2025
One of the most talked-about versions is the one designed by Bob Mackie, where Taylor stuns in a rhinestone outfit inspired by the Jewel Finale costume from Jubilee — a Las Vegas show that ran for more than three decades. For many fans, this cover is already one of the most iconic.
For those interested (aka all of us!) Bob Mackie’s Instagram shared that the outfit below was designed by Bob Mackie for the «Jewel Finale» of the Las Vegas show Jubilee!
“The bra, undergarments, and armbands are all French wirework and backed with a blush fabric for a nude… pic.twitter.com/XynWP64Q6Y
— Swiftly Styled (@theswiftedit) August 18, 2025
With every new reveal, Taylor manages to keep the conversation around the album alive and the hype growing. Back in the day, artists would drop just one official cover, but in an era of instant consumption, moves like this help extend the life of an album.
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