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Variety Power Of Young Hollywood Sydney Sweeney Soap

How to Get Sydney Sweeney’s Limited-Edition Soap Made From Her Bathwater

Yes, you read that right: the actress is partnering with Dr. Squatch for this unusual collaboration

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Sydney Sweeney, the actress known for Euphoria and Anyone But You, is making headlines again—but this time it’s not for a new role. Instead, it’s because she’s literally putting herself into a product: a limited-edition soap made with her actual bathwater.

Yes, you read that right. The unusual collaboration is with Dr. Squatch, a personal care brand known for its natural soaps and quirky marketing. Together, they’re launching Sydney’s Bathwater Bliss, a bar of exfoliating soap inspired by fan curiosity and internet humor—and it’s already stirring a mix of surprise, curiosity, and amusement online.

The concept started as a playful nod to a previous Dr. Squatch soap ad featuring Sydney Sweeney in a bathtub. Fans jokingly asked if her bathwater would be for sale, and the brand took that literally. Now, the soap includes a small amount of water collected from one of Sweeney’s actual baths.

Sweeney herself has leaned into the weirdness, calling the idea “weird in the best way.” She’s also explained that the goal behind the campaign is to get more men to switch to natural personal care products. The soap includes natural ingredients like sand and pine bark, and it’s scented with earthy, forest-like notes of Douglas fir, pine, and moss.

Sydney Sweeney: How to Get Her Soap

The soap officially launches on June 6, with 5,000 bars available through the Dr. Squatch website. A few lucky fans can even win it early through a special giveaway. The bar is priced at $8 and ships to the U.S., Canada, the UK, Germany, and Australia.

As expected, the internet is divided. Some people find it hilarious and creative, comparing it to other offbeat celebrity products like Gwyneth Paltrow’s scented candle. Others are calling it gimmicky or unnecessary. But one thing’s for sure—people are talking.

At its core, Sydney’s Bathwater Bliss is part quirky marketing stunt, part genuine campaign to promote clean, natural products—and part social experiment about just how far celebrity branding can go.