Rauw Alejandro kicked off his United States tour with the debut of his new single Carita Linda. This track is the first glimpse of what’s to come from his upcoming album following the release of Cosa Nuestra (2024).
The song, a neo-bomba fusion, also blends in the urban rhythms that have become a signature of Rauw’s style. With deeply lyrical and romantic lyrics, it initially seems to be about a woman Rauw has fallen for—but in reality, it’s a heartfelt letter to his homeland, specifically to La Isla del Encanto—Puerto Rico.
Rauw Alejandro ha lanzado su nuevo single ‘Carita Linda’.
— Escúchalo aquí: https://t.co/YXCCeUmXay pic.twitter.com/aSTFLu723g
— Top 50 (@Top50Oficial) April 11, 2025
The music video, beautifully directed by Martin Seipel and El Zorro, showcases the cultural traditions Rauw grew up with—such as vejigantes boricuas and Afro-Puerto Rican culture. With this, Rauw continues expanding his artistic vision, aiming to honor, highlight, and express the emotional connection he holds with his roots. This is part of a growing movement by Latin artists like Bad Bunny with DtMF, Carín León in Bocha Chueca Vol. 1 or Peso Pluma in Génesis and Éxodo, who are reclaiming and celebrating their cultural identities through their art.
Carita Linda premiered on the opening night of the Cosa Nuestra World Tour in Seattle, WA, and is officially part of the tour’s setlist. The concert run includes over 20 sold-out shows across major venues in North America. Produced by Live Nation, it features an immersive stage design and show concept inspired by the aesthetic of 1960s New York and the wave of Puerto Rican migration to the city.
While the show carries a gangster-inspired theme, but it’s not about glorifying crime—rather, it’s about unity, mutual protection, and the reclaiming of cultural identity in the face of uncertainty. It channels the spirit of community and resilience that defined those times.
“Puerto Rico is a mix of cultures, flavors, and traditions. But the African, Taíno, and Spanish influences are especially strong in our music. In Carita Linda, I dive into the sound of Bomba as a way to honor my African ancestors and share a new creative vision with communities that still carry this important—but sometimes overlooked—part of our Puerto Rican identity. The video highlights this through rhythm, dance, faces, and stories, celebrating the Afro-Caribbean soul that brings our culture to life.”
This tribute also comes through in the music video, where you can see Rauw moving to the beat of these powerful, traditional sounds.
Wow, you look so beautiful—I can’t take my eyes off you
The mix of your lips and this tequila on the rocks
Is deadly for me
I feel like I’ve been here once before
Not sure if you feel the same
Loves come and go—but what does it matter?
In the end, everyone gets what they give
Under the stars, with the full moon above
You’re my calm in the middle of this storm
Some pretty faces leave their mark
And yours is one I’ll never forget
I like you so much, I really do
There are things I want to tell you, but words just won’t do
Why don’t we leave this place?
Better yet—why don’t we move in together?
To a little house by the sea, and never leave it—never
Cosa Nuestra
She dances alone (dances alone) and I just watch (and I just watch—yih!)
You’ve got that swing, that vibe, that way you move (wuh-uh)
Go ahead and get dangerous—I’m always down (I’m always down—ah)
If we play the game of who falls in love first, I’ll lose right away (yah!)
And I fall again (no)
I can’t hold back (no—wuh!)
Your mischievous little face (yih-ih!) and the way you look at me (yah!)
Makes me drift away (hey), imagining little things (yah!)
(Cúcame, woman, and love me hard
Yuba cuembe, so you can dance to it)
It’s crazy loving you from the very first time
I want you sleeping next to me every night (Rauw)
Under the stars, with the full moon above
You’re my calm in the middle of this storm
Some pretty faces leave their mark
And yours is one I’ll never forget
I like you so much, I really do
There are things I want to tell you, but words just won’t do
Why don’t we leave this place?
Better yet—why don’t we move in together?
To a little house by the sea, and never leave it—never
Oh, my beautiful girl, I came to see
How the storm moves, I came to see
Oh, pretty little girl, I came to see
How the storm moves, I came to see
Here comes the storm, I came to see
With my beautiful girl—I want to see her
That lovely little face—I came to see
How the storm moves—I came to see.
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