The Victoria’s Secret Fashion Show 2024 made a triumphant return on October 15 in New York after a six-year hiatus. With a renewed focus on diversity, the event showcased a blend of iconic supermodels and emerging talents. Among the veterans were Adriana Lima, Alessandra Ambrosio, Doutzen Kroes and Candice Swanepoel, while fresh faces also shone on the runway.
This year marked the first time the event, which was held annually until 2018, took place again. It was canceled in 2019 following criticism directed at the brand for its lack of inclusivity. Since then, the company has undergone a rebranding.
Among the standout names were Gigi and Bella Hadid, the iconic sisters known for their significant influence in the fashion world. Their presence highlighted the ongoing evolution of the brand and its efforts to appeal to a broader audience. Barbara Palvin, recognized for her unique look and strong runway presence, also made a notable impact during the show. Additionally, Taylor Hill, a long-time Victoria’s Secret model, showcased her experience and poise on the catwalk
Music was a major highlight, with Cher as the headliner. The legendary singer performed some of her most iconic hits, including ‘Believe’ and ‘Strong Enough,’ bringing vibrant energy to the show. Additionally, for the first time, all musical performances featured female artists, emphasizing the show’s message of female empowerment. The show kicked off with an incredible performance by Lisa (from Blackpink), who dazzled the audience with ‘Moonlit Floor’ and ‘Rockstar,’ followed by Tyla with ‘Push 2 Start’ and ‘Water.’
The event not only brought back the iconic «Angel Wings,» but also reflected a shift in the brand’s philosophy. There was greater representation of diverse body types, ethnicities, and ages, although slim and young figures still predominated.
Among the newcomers was Ashley Graham, known for her advocacy of inclusive beauty and representation of plus-size models in the industry. Graham has been an active advocate for body diversity, and her participation in the show symbolized the brand’s renewed commitment to a more inclusive image.
Ashley Graham walks the runway during the 2024 Victoria’s Secret Fashion Show at Duggal Greenhouse on October 15, 2024 in Brooklyn, New York. Taylor Hill/WireImage
The lineup also featured figures like Paloma Elsesser, recognized for her curvy figure, and Valentina Sampaio, one of the first trans models to gain recognition in the fashion world. Additionally, Alex Consani, another trans model, was present, marking a significant advance in LGBTQ+ representation.
Furthermore, this event brought together some of the most iconic supermodels, such as Carla Bruni and Kate Moss, while also emphasizing age diversity.
Kate Moss walks the runway for the Victoria’s Secret Fashion Show 2024 on October 15, 2024 in New York City. Dimitrios Kambouris/Getty Images for Victoria’s Secret
Certainly, the grand finale was delivered by Tyra Banks, who closed the highly anticipated show with a powerful walk. The model showcased her incredible strength on the runway, highlighting the legacy of her iconic status. Banks admitted she was surprised to be walking for Victoria’s Secret again after nearly 20 years, having thought her last walk in 2005 would be her final one.
The presence of figures from diverse cultures and body sizes not only enriched the aesthetic of the event but also reflected a paradigm shift in the fashion industry, which has been under pressure to be more inclusive.
In terms of fashion, the collections stood out for their boldness and creativity, featuring elaborate pieces and moments of high couture. The looks ranged from classic lingerie to more artistic creations that celebrated each model’s individuality. Special collaborations and custom pieces were also showcased, making the runway a true celebration of style.
Production-wise, the show was marked by its spectacularity, featuring futuristic set designs and extensive use of advanced technology. The lights, visual effects, and choreography perfectly complemented the runway presentations, creating an immersive experience for both attendees and those watching via digital platforms. The show was streamed live on social media and services like Amazon Prime, allowing for a global audience.
Despite the memorable moments, the reinvention of the Victoria’s Secret Fashion Show is still in the process of reclaiming its status in the fashion industry. With this year’s event, the brand presented a more modern and conscious image, but its long-term success will depend on how it continues to evolve and respond to current market demands.
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