Most of the time, when we enjoy the work –songs and music videos– of our favorite artists, we may not be fully aware of the immense effort and collaboration necessary for creating their artwork.From the songwriters to the visionary direction provided by artist directors, an immense team of creative minds contributes to the magic we witnesson stage and screen.
Among these remarkable artists who play a vital role in bringing our favorite artists visions to life, Tanu Muino stands out as someone who makes countless artistic wonders possible. Her creative dedication to her projects shines through, making a significant impact on the industry and enriching our visual experiences.
Without a doubt, we can say that we are privileged to witness her talent embodied as art.
Tanu Muino (Таня Муїньо)
Born as Tetyana RobertivnaMuinyo, Tanu Muino, is a music video director and photographer. She was born on December 7, 1989, in Odessa, but was raised in Cuba and Ukraine. She has been nominated twice for the GRAMMY Best Music Video for Harry Styles’s As it was, and for Lil Nas X’s Montero (Call Me by Your Name). She has directed renowned artists such as Rosalía, Katy Perry, Elton John & Britney, Cardi B, Post Malone & the Weeknd,Sam Smith,Yunglud, and much more.
She started her career in the fashion world, she first found her footing as a stylist and then launched her own label. Driven by an insatiable desire to see her images come to life, she picked up a camera and ventured into photography.
In 2012, she moved into directing being some of her biggest inspirationsBaz Luhrmann, Wes Anderson’s attention to detail, and the 90s videos she watched while growing up on MTV. That combination has given us impressive visuals, notable for their angular and active camerawork, humor and hyperreal production design.
My biggest inspiration is music, so maybe in the future, I can make a musical with all these artists, like ‘Moulin Rouge’ or something. Baz Luhrmann is one of my favorite directors ever, and so I’m very inspired by his works and what he is doing. I hope I can make it my future»–fromIMDb.
Movie: Moulin Rouge! Directed by Baz Luhrmann. Photo: Vogue
In her native country, she holds the record for most awards in the Best Video Clip nomination of the Ukrainian annual YUNA award. She has won it three times in a rowin 2016, 2017 and 2018. It’s no wonder due to her impressive visual art.
Music Videos
She began her career directing Ukrainian artists, and while her early works may not have been as impressive as her later and more renowned pieces (which is only natural), her art was still extraordinary, and she continually and steadily improved over time maintaining her essence.
Let’s take a glimpse into her early works from 2014, where she directed a music video for the song ‘Нельзяпоменять‘ (Can’t Change) by Ukrainian artist Eva Bushmina.
In 2019, she even directed an Ukrainian Pop song with Latin rhythms Hasta la Vista by Michelle Andrade.
That same year, in 2019, she directed Katy Perry’s music video Small Talk.This was herfirst time working with an internationally renowned artist such as Katy. The song debuted and peaked on the USBillboardHot 100at no.81.
In this music video a lot of ‘Wes Anderson’ inspiration makes its presence.
In 2020, with Rosalía’s Juro que, she got herfirst international nomination ever.
Later that year, she directed Yungblud’s Cotton Candy, and in 2021, she marked a significant turning point as she embarked on collaborations with some of the biggest names in the music industry, such as Cardi B (Up), Lil Nas X (Montero), Lizzo (Rumors), again with Yungblud (Fleabag), and with Post Malone (One right Now).
With Lil Nas X’s controversial music video Montero, she was nominated for Best Music Video category for the 64thGRAMMY Annual Awards.
In 2022, she directed Foals’s 2A.M., Rosalías Chicken Teriyaki, Harry Style’s As It Was, Elton John and Britney Spears’s Hold Me Closer, and most recently in 2023, Sam Smith’s I’m not here to make friends, Doja Cat’s Attention, and, again with Harry Styles’s Daylight.
With Harry’s music video As It Was, she got nominated again for Best Music Video category, this time for the 65thGRAMMY Annual Awards.
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