Measuring the success of a celebrity is complicated. However, there are certain parameters that give us indications of it. For example, popularity can be measured or approximated by the number of followers on social media.
In the case of artists’ tours, many of them speak for themselves, such as Taylor Swift’s The Eras Tour, which has been on everyone’s lips internationally, reaching the point of not only selling out tickets for all of her concerts but also for The Eras Tour Concert Film, which was announced just yesterday!
Recently, Beyoncé’s The Renaissance Tour, has become one of the highest-grossing tours in history. Its impact has been so significant that it has even had an important economic effect. But Beyoncé‘s influence is such that this past August 30, she was made an honorary mayor for the day when she visited Santa Clara, California.
Latin Artists with the Most Lucrative Tours of All Time
This is a brief summary of the top 10 Latin artists who have generated the highest live revenue, spanning stars from the 90s, 2000s, 2010s, and the current decade, according to Billboard Boxscore.
Generally, the tours that have generated the highest economic gains are of genres like pop, classic rock, and even country. However, the Latin genre, Mexican music, and reggaeton are demonstrating their global power. Latin artists are increasingly raising the music of their countries, showing that they have come to stay.
Before we dive into the top 10, let’s give a shout-out to some artists who almost made it to the very top, up to number 20. We’ve got a super talented Colombian, Karol G, at number 19. And even though she isn’t leading the pack right now, her music career is soaring, and it’s safe to say she’ll soon be a frontrunner on this list.
Maluma, a crowd favorite these days, stands strong at number 18. If you’re into heart-touching ballads, Marco Antonio Solís holds the 17 spot. And of course, the iconic Shakira takes the 16 position. Chayanne, the darling of Latin moms, grabs the 15 spot. As for the king of Bachata, Romeo Santos, he claims the 14 spot.
In the realm of Mexican music, Vicente Fernandez and Grupo Firme secure their places at 13 and 12, respectively. And just narrowly missing the top 10, we have the sensation of the 2010s, Pitbull, making his mark at number 11.
Leading 10
10. Ricardo Arjona
Gross Earnings: $154.6 million USD
Attendance: 2 million
Total Reported Shows: 255
Highest Grossing Show: $4 million at Miami’s Kaseya Center (Jun 23-25, 2023)
9. Ricky Martin
Total Gross: $157.1 million USD
Attendance: 2.5 million
Number of Reported Shows: 254
Top Grossing Show: $4 million at Puerto Rico’s Coliseum (Feb 9-12, 2007)
8. Juan Gabriel
Total Gross: $157.2 million USD
Attendance: 2.5 million
Reported Shows: 298
Highest Earning Show: $9.5 million at Mexico City’s National Auditorium (Apr 10 – May 17, 2015)
7. Alejandro Fernández
Total Earnings: $161.7 million USD
Attendance: 2.6 million
Total Reported Shows: 341
Highest Grossing Show: $5.6 million at Mexico City’s National Auditorium (Sep 8 – Oct 9, 2010)
6. Enrique Iglesias
Total Earnings: $176.1 million USD
Attendance: 3.2 million
Total Reported Shows: 334
Highest Grossing Show: $2.9 million at Tel Aviv’s HaYarkon Park (May 27, 2018)
5. Jennifer Lopez
Total Earnings: $191.6 million USD
Attendance: 1.4 million
Total Reported Shows: 203
Highest Grossing Show: $5.5 million at New York’s Madison Square Garden (Jul 12-15, 2019)
4. Daddy Yankee
Total Earnings: $224.7 million USD
Attendance: 2.4 million
Total Reported Shows: 138
Highest Grossing Show: $23.6 million at Mexico City’s Foro Sol (Nov 29 – Dec 4, 2022)
3. Marc Anthony
Total Earnings: $315 million USD
Attendance: 3.8 million
Total Reported Shows: 424
Highest Grossing Show: $4.6 million at Florida’s American Airlines Arena (Nov 18-19, 2016)
2. Luis Miguel
Total Earnings: $319 million USD
Attendance: 4.3 million
Total Reported Shows: 567
Highest Grossing Show: $19.3 million at Mexico City’s National Auditorium (Jan 18 – Feb 27, 2004)
1. Bad Bunny
Total Earnings: $508.7 million USD
Attendance: 3.3 million
Total Reported Shows: 170
Highest Grossing Show: $31.1 million at California’s SoFi Stadium (Sep 30 – Oct 1, 2022)
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