Why Did Justin Bieber Unfollow Scooter Braun on Instagram?

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Recently, Justin Bieber has sparked speculation by unfollowing several close people on Instagram, including his former manager Scooter Braun, his mentor Usher, and other team members like Allison Kaye, Kenny Hamilton, and Ryan Good. He also surprised fans by unfollowing his father-in-law, Stephen Baldwin. This change in his social media activity has raised concerns among his followers, who are speculating about potential conflicts or changes in his close circle.

While all these unfollows have attracted significant attention, perhaps the most notable is that of Scooter Braun due to the deep bond between them. Braun was like a second father to the singer, having discovered him at the age of 13 through a YouTube video. In fact, it was Justin who defended him on Instagram when the public feud between Braun and Taylor Swift began.

However, things seem to have taken a dramatic turn. After Bieber had spent more than half of his life with Braun (since 2008), it appears their relationship began to face issues in recent years, and in 2023, the superstar was considering how to break free from the contract that supposedly tied them until 2027.

The situation seemed to shift when Braun announced his retirement from management in 2024 (though he remained CEO of Hybe America, the U.S. branch of the South Korean entertainment company HYBE), driven by a series of controversies that led artists like Ariana Grande, Demi Lovato, and J Balvin to leave his label, SB Projects.

“23 years. That’s how long I have been a music manager,” Braun wrote in a statement posted to Instagram at the time. «Justin and Ariana were both young teenagers when I began with them. Justin a 13-year-old kid busking in Canada and Ariana a young actress on Nickelodeon. To see them both come up to be the legends they are today will forever be one of my greatest honors. As we change our working relationships now, I will continue to root for them with the same passion that I did at each of their humble beginnings.”

The Split from Usher and the Diddy Controversy

At the same time, producer and rapper Sean «Diddy» Combs has been at the center of controversy due to allegations of inappropriate behavior. Despite the speculation, Bieber has maintained his relationship with Diddy, continuing to follow him on Instagram.

This discrepancy in his social media behavior has led to debates among fans, who wonder why Bieber has distanced himself from certain key figures like Usher while keeping his connection with Diddy.

Possible Return to Music in 2025

Despite these changes in his personal and professional life, there are signs that Justin Bieber may be preparing for his return to music. Recently, he has shown activity on his social media, sharing moments from his daily life and posting photos with a cinematic style (filmed by his filmmaker, Rory Kramer), suggesting the production of a music video.

Additionally, a video on his Instagram stories hints that he is working on a new song. These signals have generated expectations among his followers about a possible music release in 2025.