At just 22, Olivia Rodrigo has already proven she’s more than a pop star — she’s a master at crafting full eras, complete with color palettes, emotional arcs, and hidden clues. Now, after the global success of SOUR(2021) and GUTS(2023), fans believe she’s quietly launching her third act. And they’re paying close attention.
The buzz hit a new high on August 3, during Olivia’s performance at the Osheaga Festival in Canada, where she took the stage in a red T-shirt with a bold silver “3” front and center. She also threw out her signature GUTS rings — one letter each — into the crowd, prompting speculation that she was officially closing that chapter. A few hours later, she confirmed on social media: “It’s the end of an era.”
Olivia’s trajectory has been steep and stunning — from her early days on Disney’s Bizaardvark to leading High School Musical: The Musical: The Series, she’s always kept her audience close. But it was SOUR that truly catapulted her into global superstardom, becoming Spotify’s most-streamed album of 2021. Then came GUTS, a raw, guitar-heavy, emotionally charged follow-up that solidified her status as the voice of a generation.
And now? Fans are tracking every clue about what’s next.
What’s is Olivia Rodrigo’s New Era About?
Clue number one: color shift.
Both SOUR and GUTS were visually tied to specific colors — purple for heartbreak, then deep blue and black for angst and self-discovery. But lately, Olivia has been all about red. From the Osheaga shirt to her tour outfits and Instagram posts, she’s clearly signaling a shift. In interviews, she’s even confirmed that red has overtaken both green and purple as her new favorite color.
Yep, fans have spotted ladybug motifs popping up across Olivia’s wardrobe and social media. Polka-dot prints in black, white, and red — sometimes subtle, sometimes not — suggest the insect might play a symbolic role in whatever’s coming next. (In many cultures, ladybugs are symbols of luck, love, and renewal — take note.)
Is the next album called LUCK?
One of the most popular fan theories is that her next album will be titled LUCK — a four-letter word, keeping with the SOUR / GUTS pattern. Olivia recently used the word in birthday messages and a reflective open letter, hinting that it may carry personal significance.
During the premiere of her documentary GUTS: World Tour back in October 2024, she was asked directly if album three was in the works. Her answer? Mysterious, but promising: “We’ll see… I guess we’ll have to hear it to know.”
Olivia Rodrigo talking about the possibility of OR3 being love inspired.
That response — plus the shift in visuals — has fans convinced that something big is brewing.
What we know (and what we think we know)
There’s still no official announcement, no release date, no confirmed title. But with Olivia Rodrigo, the roll-out is always layered. From hiding Easter eggs in visuals to building full-blown narratives across albums, few pop stars are as committed to storytelling at this level.
Olivia Rodrigo performs live on stage during the 5th Lollapalooza Paris Festival on July 18, 2025 in Paris, France. Kristy Sparow/Getty Images
And fans are here for it. They know that with Olivia, every outfit, every emoji, and every lyric might be a clue.
So whether the next chapter is LUCK or something totally unexpected, one thing is clear: the purple era is over — and red is just getting started.
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