Rosalía’s Cryptic Verse on Substack: Here’s What to Know About the Platform
The mystery only grew when, almost at the same time, her official website went offline
Lola Rabal — Rosalía has surprised fans with the rumored launch of a Substack account—something that might have gone unnoticed if not for the cryptic message she posted there: “I will build my paradise in your name, because everything is yet to come.” The line, with the weight of an opening verse, has fueled speculation about a possible new album.
The mystery only grew when, almost at the same time, her official website went offline. Her team blamed it on a potential cyberattack but gave no further details. Many fans are seeing her move to Substack as a fresh strategy to mark the start of her next musical era.
https://t.co/Mmw3o5M65Z pic.twitter.com/K69RdCUcOO
— MOTOMAMI TOUR (@MOTOMAMlTOUR) September 4, 2025
What Is Substack?
Launched in 2017, Substack has evolved from a simple newsletter tool into a favorite platform for creators looking to share their work without the distractions and speed of traditional social media. It combines the classic blog format with direct email distribution, letting artists and writers build loyal communities without depending on unpredictable algorithms. Today, Substack boasts over 35 million active subscribers, with more than five million paying for exclusive content.
Substack’s rise comes at a moment when many are burned out on X (formerly Twitter), a platform that’s losing users and often feels harsh and shallow. While Instagram and TikTok dominate with quick, disposable videos, Substack moves at a different pace: long-form writing, reflection, and direct connection between creator and reader.
El nuevo blog de Rosalía en Substack muestra el mensaje de “próximamente” pic.twitter.com/OvEDzSCRsM
— MOTOMAMI TOUR (@rosaliaposting) September 5, 2025
For Rosalía, embracing a platform built around the written word reinforces her image as a bold, experimental artist. Sharing that cryptic verse on Substack—right as her official site went offline—feels like a deliberate clue to keep fans on edge. It’s not the first time she’s dropped subtle signals of a new era. Past album rollouts have included mass social media wipes and mysterious visual teasers.
What Sets It Apart
Substack gives her a more controlled space, away from the noise of mainstream social media. Here she can share thoughts, lyric drafts, or reflections without the constant pressure for instant content. For a global star, the ability to foster slower, more direct communication with her audience mirrors a growing trend among artists who are trying to step back from content overload.