After months of speculation, Rosalía has finally lifted the veil on her upcoming album. And confirmed what fans suspected all along: LUX is indeed the name of her next project. Staying true to her signature flair for symbolism, the Catalan star made the announcement in grand fashion — lighting up the screens of Times Square, New York, dressed entirely in white, a modern-day nun in a striking visual teaser that quickly went viral.
The imagery — cinematic, ethereal, and spiritual — has sparked endless interpretations online. Many see it as an artistic statement about rebirth and transcendence, a visual metaphor for a new chapter in Rosalía’s evolution as an artist.
Set for release on Friday, November 7, 2025, LUX marks the beginning of what appears to be a mystical, boundary-pushing era. The reveal follows weeks of cryptic clues. Sheet music shared on social media, treble clef jewelry, glowing symbols projected in Madrid’s Plaza de Callao, and nods to Berlin’s legendary club ‘Berghain’. All hinting at an album that blends the sacred with the synthetic, the divine with the dance floor.
ROSALÍA’s new album will be released on November 7. pic.twitter.com/5ReptKUMmp
— ROSALÍA UPDATE (@updaterosalia) October 20, 2025
Months ago, Rosalía quietly trademarked LUX — the Latin word for “light” — sparking fan theories that it would be the title of her next era. Now that it’s official, the Catalan powerhouse once again proves that every step in her artistic journey is deliberate, layered, and meant to captivate both heart and conversation.
Rosalía will present her new album today through a 90-minute TikTok Live. pic.twitter.com/WVqQ64Yo6Z
— Pop Base (@PopBase) October 20, 2025
From El Mal Querer to Motomami, Rosalía has shown that her albums aren’t mere releases; they are immersive worlds. Each project blends sound, imagery, and concept into an unmistakable universe that belongs entirely to her.