Labubus: What Are They and Why Are They Going Viral on TikTok?

These quirky little dolls are capturing hearts with their unique mix of weirdness, cuteness, and a hint of monster vibes

TikTok has brought us all kinds of trends—not just videos, but toys that have taken the internet by storm, like the popular Sonny Angel. Now, there’s a new craze: meet the Labubus!

These quirky little dolls are capturing hearts (and collections) with their unique mix of weirdness, cuteness, and a hint of monster vibes. But what makes them so special? Here’s everything you need to know about these curious creatures that are quickly outshining other viral favorites, like the Ternurines.

What Are Labubus?

Labubus are a series of dolls that seem like they’ve stepped out of a wild dream—or maybe an adorable nightmare. Their designs are truly one-of-a-kind, blending goblin-like features with quirky expressions, bold colors, and intricate details that make them impossible to ignore. Some have oversized teeth, huge eyes, or expressions so unusual they’re hard to look away from.

While they might look like they’re made for kids, Labubus have become a big hit with adult collectors and fans of all things quirky. And it’s easy to see why—each doll has its own distinct personality, making them a must-have for anyone looking for something a little different.

Where Do These Quirky Characters Come From?

The story behind Labubus is just as interesting as the characters themselves. These unique creations are the brainchild of artist Kasing Lung, who took inspiration from European goblin mythology and his own vivid imagination.

Lung, who spent his childhood between Europe and Asia, has always been fascinated by mythical creatures. In an interview, he explained his goal of creating characters with a mix of mischief, cleverness, and eccentricity while still reflecting relatable, human emotions: “Goblins, like people, have hopes, disappointments, and love.”

Labubus weren’t an instant hit. At first, Lung struggled to make his designs stand out. Over time, his partnership with the Chinese company Pop Mart helped the dolls gain traction in Asia. But it was TikTok that launched Labubus into the global spotlight.

Why Are Labubus So Popular on TikTok?

The answer is pretty simple: they’re incredibly original! TikTok videos featuring Labubus showcase their unique designs in funny and creative scenarios that quickly go viral. Their quirky yet adorable vibe makes them an instant talking point, racking up millions of views and comments on the platform.