Chiara Ferragni and Fedez have been the one and only social media couple in recent years. Attractive, famous, and rich, they did not hesitate to share their daily lives online, becoming role models for millions of followers both in and outside of Italy, their home country.
However, it seems not everything is perfect, not even for millionaires. The Ferragni empire began to waver during Christmas 2023, after the Italian justice accused Chiara of fraud following the announcement of a charitable sweets initiative that ultimately was not directed to the stated cause. This scandal severely impacted her credibility, a critical blow for an influencer.
This issue also triggered an irreparable crisis, culminating in the separation of the Ferragnez. Nonetheless, during their years together, Chiara and Fedez continued to generate significant revenue. Here, we provide more details about the wealth of the blogger and the rapper.
Chiara Ferragni may be the most famous and successful blogger of all time, though now she is also one of the most scrutinized. The 31-year-old influencer launched her website, The Blonde Salad, in 2009, in a world that still lacked social media. Years later, with the launch of Instagram, Ferragni began to solidify an empire witnessed by almost 30 million followers.
This immense popularity led Chiara to become the face of countless brands, such as Gucci and Guess, among others. These lucrative contracts have led her to amass a considerable fortune. But how much?
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Ferragni diversified her wealth through a successful holding company, Sisterhood, which generates 4.5 million euros annually, with a profit of 2.4 million euros. This includes TBS Crew, which earned 14.5 million euros in revenue in 2022, a 100% increase from 2021. Chiara also holds a 32.5% stake in Fenice with her partner Paolo Barletta, and a 27% stake in Morgese, with profits exceeding 3 million euros (3.2 millon dollars).
Her wealth increases further when considering the nearly 30-room penthouse she owns in the luxurious CityLife residential complex in Milan. This dream home, where she lived with Fedez, will be interesting to see how it is divided in the divorce (although, according to the Italian press, the apartment belongs to «Ferragni Enterprise,» under Chiara’s name and, by 0.01%, her mother Marina Di Guardo).
Sources estimating Chiara Ferragni’s wealth vary. While Forbes estimated her wealth at 7 million dollars in 2023, some media sources suggest Chiara may have accumulated up to 100 million euros (106 million dollars).
Following the announcement of their separation, there has been much debate about who should pay alimony to whom. According to the Italian press, it is Chiara Ferragni who manages the business framework that leads Fedez’s career, handling the investments. When Fedez declared in court that he was «insolvent,» it was revealed that the holding company controlling the rapper’s group, Zedef, is only 10% owned by him, while 90% is in his parents’ names.
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Il Messaggero provides an insight into Fedez’s wealth, helping to understand the complexity of the situation. Zedef is the parent company, directly and indirectly controlling several subsidiary companies (Zdf, Doom, Autoscontri, Happy Seltz, Tubo Srl). He also has investments in clothing companies. The total revenue attributable to his group is 1.6 million euros, with a net profit of 521,000 euros, although only 10% of this, approximately 52,100 euros (55,661 dollars approximately), is under his name.
In this regard, it should be noted that these figures are estimates and neither Chiara nor Fedez would have given more information about their financial status, with the exception of Fedez, indicating that he would have almost no patrimonial assets in his name.
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