Top 10 Most Listened to Latin Artists in 2024

Bad Bunny, Shakira, and Karol G are among the big names that amass the most streams in the present

Archivado en: Anitta  •   Bad Bunny  •   Daddy Yankee  •   feid  •   J Balvin  •   Karol G  •   Maluma  •   Myke Towers  •   Peso Pluma  •   Rauw Alejandro  •   Shakira  •  

In LOS40 USA we already compiled a very interesting ranking of the most influential Spanish-speaking artists, using Instagram followers as a reference. Now, we aim to narrow down the list and focus solely on the music: who are the most streamed artists at this point in 2024?

In this case, we will just take a look to the number of listens on the Spotify platform. Changing the indicator, we see that the list is transformed almost entirely, leaving us with a ranking mostly led by the new generation of reggaeton artists, but also including legends like Shakira and Daddy Yankee. Take a look!

1. Bad Bunny

Bad Bunny is a pioneer in every sense. The young Puerto Rican has reinvented the way music is made within the urban genre, bringing us his art through multiple daring expressions. His groundbreaking attitude has made him the most listened-to Spanish-speaking artist in the world since 2020, with 68 million monthly listeners. Songs like «Titi Me Preguntó,» «Ojitos Lindos,» and «Efecto» have surpassed a billion streams.

His latest long-awaited album, ‘Nadie Sabe Qué Va a Pasar Mañana,’ has become one of the biggest releases of 2023, amassing millions of streams, with some outstanding hits like ‘MONACO,’ ‘UN PREVIEW,’ or ‘FINA.’

Bad Bunny performs onstage during the 65th GRAMMY Awards at Arena on February 05, 2023 in Los Angeles, California. Emma McIntyre / Getty Images for The Recording Academy

2. Shakira

The Colombian legend is the second most listened-to Latin artist worldwide, and also the second most followed. Despite her over 30-year career, Shakira remains in the orbit of fascination for her ever-growing (and intergenerational) fanbase. The diva accumulates over 60.6 million listeners every month on the platform. Her immortal hit «Hips Don’t Lie» surpasses 1.4 billion streams. It’s followed by «TQG,» with over 787 million, and «BZRP Music Session Vol. 53» with 817 million.

Shakira & Turizo's 'Copa Vacía'
Shakira attends The Ivor Novello Awards 2022. Dave J. Hogan / Getty Images

3. Peso Pluma

Peso Pluma is perhaps one of the breakout artists of the year, demonstrating a devastating ability to climb the charts, taking the subgenre of corridos tumbados to another level, and collaborating with some of the biggest names in the industry. The Mexican icon has more than 55 monthly listeners in Spotify.

Not only is he the artist with the most songs on our Lista LOS40 USA, but he has also earned a deserved seventh position in this ranking in less than a year. «Ella Baila Sola» stands out among his most streamed songs, with over 953 million streams.

Lista LOS40 USA
Peso Pluma, performs during his Double P Tour at the Pavilion at Toyota Music Factory. Javier Vicencio / Eyepix Group

4. Karol G

Karol G continues to live her best moment, and perhaps – for now – the best year of her music career. We see a more precise and revealing materialization of her style, feelings, and experiences captured in her iconic albums «Mañana Será Bonito» and «Mañana Será Bonito (Bichota Season),» released only five months apart.

La Bichota boasts more than 54 million listeners each month, with «TQG» and «MAMII» being her most streamed songs on Spotify. Precisely, both talk about female empowerment, something Karol has become a global reference for.

Latin Tours in the USA
Karol G performs during Lollapalooza at Grant Park on August 03, 2023 in Chicago, Illinois. Erika Goldring / WireImage

5. J Balvin

J Balvin could take a break for several more years and we bet he’d still maintain a good position in this ranking. Jose is undoubtedly one of the figures leading the new generation of young reggaeton artists and his rise to the top of international charts. Balvin maintains a community of over 52 million monthly listeners, with «UN DÍA (ONE DAY),» «X,» and «Qué Más Pues?» being some of his most streamed songs.

J Balvin Teams Up With Myke Towers in 'Celos'
J Balvin is seen outside Dior, during the Paris Fashion Week, 2023. Edward Berthelot / Getty Images

6. Daddy Yankee

One of the founding fathers of reggaeton also joins this list as one of the main precursors of what’s happening now in Latin music. Daddy Yankee stays strong with the support of his more than 50 million listeners each month.

However, you might be surprised to know that «Gasolina» (something like reggaeton’s Rosetta Stone) isn’t Yankee’s most streamed song on Spotify. Collaborations like «Despacito,» «Con Calma,» or «China» outpace it with over a billion streams.

Daddy Yankee talks to media
Daddy Yankee talks to media as part of Race For The Cure Press Conference in Puerto Rico. GV Cruz / WireImage

7. Feid

Salomón Villada Hoyos, known as Feid, began his outstanding musical career as a composer of some of the most popular hits, also collaborating with J Balvin, Christina Aguilera, J Quiles, Manuel Turizo, Sebastián Yatra, and Maluma, among others. Now, he has become one of the Latin artists of reference worldwide, and also one of the most listened to in 2023, with over 45 million monthly listeners on Spotify. Hits like «Hey Mor» with Ozuna, «Classy 101» with Young Miko, or «Feliz Cumpleaños Ferxxo» explain his fast rise to success.

Feid, aka Ferxxo, performs on stage during Latin GRAMMY Sessions Urbano at La Malagueta Bullring on October 13, 2023 in Malaga, Spain. Borja B. Hojas/Getty Images for The Latin Recording Academy

8. Myke Towers

Our ‘Young King’ keeps growing and growing and showing worldwide what this new generation of star reggaetoneros is about. Myke Towers has come to stay and refresh the urban genre with a unique flow, an enviable rhythm and an immeasurable ability to throw palo after palo.

His latest album La Vida Es Una (2023) has further elevated the Puerto Rican’s recognition, making his song «LALA,» one of the most played on TikTok this 2023. For us, we can say that is the top summer hit this year. A big community of more than 43 million followers accompanies the artist every month on Spotify.

Myke Towers Announces a New Collaboration
Myke Towers performs onstage during Sueños Festival at Grant Park on May 28, 2023 in Chicago, Illinois. Natasha Moustache / Getty Images

9. Maluma

The Don Juan of the urban genre couldn’t be absent from the ranking. Maluma’s conquests are across the board. A loyal fan base of more than 42 million listeners sing and dance to his songs every month. Especially tracks that have taken him to the top of the scene, like «Hawái,» with over 1.1 billion streams.

Maluma poses for a photocall at the Louis Vuitton Menswear Spring-Summer 2024 show as part of the Paris Fashion Week, central Paris, on June 20, 2023. STEFANO RELLANDINI / AFP

10. Rauw Alejandro

Rauw Alejandro may not be living his best moment, but his extensive career in reggaeton places him as one of the most influential artists in this genre. More than 42 million users dance to the rhythm of his songs each month. Saturno (2022), the album that the artist released 2022 and his collaborations with his now ex-fiancee Rosalía have catapulted him more and more to a more than consolidated international success.

Rauw Alejandro's Message
Rauw Alejandro performs in concert at Ciudad de Las Artes y Las Ciencias on August 26, 2023 in Valencia, Spain. Manuel Queimadelos Alonso/Redferns