The Latin Star Who Could Have Debuted at the Super Bowl 2024

The internationally renowned artist might give us a surprise

The Super Bowl of 2024 will be remembered for countless highlights, from the kiss between Taylor Swift and Travis Kelce after the Kansas City Chiefs’ victory to Beyoncé’s unexpected announcement about her new country album. And, of course, the halftime performance by R&B veteran Usher.

Days ago, we wondered if, in his performance, he would have star collaborators, and indeed he did. The «Without You» singer took the stage with powerhouse voices like Alicia Keys, H.E.R., Ludacris, and Lil Jon. However, there was no presence of any Latin artist that we thought we might see again on one of the most anticipated days in the entertainment industry. In this article, we review some of the big names that we would have loved to watch!

Usher speaks on stage during the Apple Music Super Bowl LVIII Halftime Show Press Conference held at The Mandalay Bay Convention Center in Las Vegas, Nevada. Picture date: Thursday February 8, 2024. PA Wire/PA Images via Getty Images

The Latin Star We Thought We Would See at the Super Bowl

It wouldn’t be the first time we see a Latin artist steal the spotlight during the most coveted prime time in the entertainment industry. In 2020, JLO and Shakira rocked the Hard Rock Stadium in Miami, accompanied by Bad Bunny and J Balvin. But who did we think would accompany Usher this time, although it ultimately didn’t happen?

Well, in addition to other artists like DJ David Guetta or the megastar Justin Bieber (who, by the way, was at Allegiant Stadium with Hailey Bieber), if we focus on the Latin profile, we thought it might be possible to see Pitbull, one of the heavyweights who reinvented reggaeton with his incredibly catchy remixes. Both featured in the iconic hit «DJ Got Us Fallin’ in Love.»

Shakira performs onstage during the Pepsi Super Bowl LIV Halftime Show at Hard Rock Stadium on February 02, 2020 in Miami, Florida. Kevin Winter/Getty Images

Shakira performs onstage during the Pepsi Super Bowl LIV Halftime Show at Hard Rock Stadium on February 02, 2020 in Miami, Florida. Kevin Winter/Getty ImagesOn the other hand, in other editions of the show, artists who had not collaborated before also participated, such as Beyoncé, Bruno Mars, and Coldplay in 2016. That’s the reason why it would have also been possible to see in action one of the Latin stars of the new generation who have succeeded in the United States and worldwide in 2023.

Several names come to mind, but here are some possible ones that we would have loved to watch considering their reach and recognition in our country and the compatibility of their styles with Usher’s.

  • Karol G, who could have treated us to a hit from her history-making album, «Mañana Será Bonito.»
Karol G performs during her «Mañana Será Bonito» Tour at Camping World Stadium on September 24, 2023 in Orlando, Florida. Gerardo Mora/Getty Images
  • Peso Pluma, the artist could have had everyone at the Allegiant Stadium on their feet if he sings his hit «Ella Baila Sola» or «Lady Gaga.»
Peso Pluma performs onstage during TikTok In The Mix at Sloan Park on December 10, 2023 in Mesa, Arizona. Rich Fury/Getty Images for TikTok
  • Maluma, the Colombian artist has more than enough repertoire to explode the show, but perhaps he could have surprised us with one of his hits from his latest album, «Don Juan.»
Maluma USA Tour
Maluma performs at Golden 1 Center on August 31, 2023 in Sacramento, California. Miikka Skaffari/Getty Images
  • Feid, can you imagine the artist dyeing the Super Bowl stage green? He could have treated us with a hit like «BUBALÚ.»
Feid performs during the Flow Fest 2023 at Autodromo Hermanos Rodriguez on November 26, 2023 in Mexico City, Mexico. Jaime Nogales/Medios y Media/Getty Images
  • Rauw Alejandro, it would undoubtedly be a iconic if he had appeared to sing something from his Grammy-nominated album, «Saturno.»
Juanes and Rauw Alejandro perform onstage during the 23rd Annual Latin GRAMMY Awards at FIBES Conference and Exhibition Centre on November 16, 2023 in Seville, Spain. Aldara Zarraoa/Getty Images
  • Anitta, we could have easily imagined that, taking advantage of the Carnival season, the Brazilian could have appeared in her best outfit to give us some «Bellakeo.»
Anitta performs on stage during ‘Ensaios de Carnaval da Anitta’ show at Memorial da America Latina on February 4, 2024 in Sao Paulo, Brazil. Mauricio Santana/Getty Images

Regardless, witnessing Usher nail it at the Allegiant Stadium was truly iconic, and his halftime show will undoubtedly go down in history!