Tainy, at just 34 years old, has spent over a decade producing music for some of the biggest names in the industry and establishing himself as a force in the world of reggaetón. Throughout these years, he’s put his heart and soul into each project. So, when his highly anticipated debut album finally dropped, the Puerto Rican producer enlisted the help of numerous friends.
On the night of January 5, Tainy took this album to a whole new level with an extraordinary live performance. This special event, known as ‘DATA Loading,’ was a unique 360° audiovisual experience produced by the creative duo NEON16, One-Six, Lex Borrero, and Ivanni Rodriguez.
Over 16,000 people were captivated by this show at the prestigious Coliseum of Puerto Rico, one of the largest and most important venues in the region. This remarkable achievement made him the first producer to sell out tickets at the renowned ‘Choliseo.’
During the concert, Tainy brought to life SENA, the anime character at the heart of his album. This fictional character came alive on stage, representing an emotional journey. In Tainy’s own words: “Bringing SENA to life was a central concept of tonight’s program. It’s about the fusion of music, emotion, and storytelling,” mentioned Tainy in a press release.
Cover of DATA, Tainy’s album / Photo courtesy of Be The One Media.
A Decade of Reggaetón, Live
The ‘DATA Loading’ show was a collaborative effort between NEON16 and Move Concerts, going beyond the boundaries of a typical concert to offer a multisensory experience. Tainy was joined by notable figures such as Bad Bunny, Luny Tunes, Nely, Arcangel, and more than 15 artists, all contributing to live renditions of over 80 songs during a nearly three-hour show.
We’ve created more than just a music show; it’s a storytelling journey with profound cultural impact, spanning a decade of Reggaetón music” –Lex Borrero.
The concert unfolded as a visual spectacle, with Tainy performing within specially designed transparent cubes that transformed into his studio, providing an intimate look at his creative process. Over 600 lighting variations, state-of-the-art audio systems, and massive screens combined to create an unmatched atmosphere, taking the audience on a thrilling journey through Tainy’s extensive catalog.
This is a historic moment for Puerto Rican music culture. This show represents the culmination of Reggaetón up to this point, marking a significant turning point,” –Pablo Batista of NEON16.
The event kicked off with a powerful introduction by Puerto Rican poet José Raúl ‘Gallego,‘ followed by Tainy’s classic hits like «El Teléfono,» «Pam Pam,» and «Déjale caer al peso.»
Reggaetón pioneers Luny Tunes and Nely then took the stage to perform timeless classics such as «Dale don Dale,» «Contacto,» and «Llama Pa Verte.» Reggaetón royalty Arcángel followed, setting the Coliseum ablaze with hits like «Pa que la pases bien.» With the audience already captivated, Jhayco delivered «Como se siente» and «FANTASMA AVC», among others.
But There’s More!
Rauw Alejandro elevated the atmosphere with his global hit «Party,» and Álvaro Díaz joined Tainy on stage, delighting fans with favorites «PARANORMAL» and «Llori Pari.» Finally, Bad Bunny brought the show to an unforgettable close, igniting the audience with his iconic hits, including «La Santa,» «No Me Quiero Casar,» and «Callaita.»
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