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Top Costume Halloween Trends in the US for This Year

Halloween Costume Trends 2023: Top Picks in the U.S.

Here's a list of the top 15 most searched costumes for this year

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Every year, costume trends change, often influenced by new movies or beloved characters. For example, after the release of Suicide Squad, Harley Quinn and Joker costumes became really popular. This year, Barbie was a big hit at the box office, and we knew right from the start that it would be a top choice for Halloween in 2023. 

Thanks to Google Frightgeist, it’s easier than ever to find out what costumes are trending this season and even which ones are popular in specific states. So, if you’re curious about the top costumes for this year and what you might see at parties, here are the top 15 trends. 

1.- Barbie

As we mentioned earlier, Barbie had a huge impact this year, so you’ll probably see quite a few Barbie costumes at parties. And if you want to dress up as one, there are lots of different Barbie versions to choose from. Get creative – you can go for a discontinued Barbie or one that reminds you of your childhood, it’s up to you. 

2.- Princess

The second most popular choice is quite versatile. You can pick from a wide range of princesses, from the classics to medieval royalty. 

@hannahexalll everyone is living for the princess costumes rn so heres more xoxoxo #fyp #disneyprincess ♬ suono originale – 🫶🪐

3.- Spider-Man

This is one of the favorites, and it will likely remain in the top 5. You also have a lot of different versions to choose from, as Spider-Man has evolved during the years.

4.- Witch

Another highly popular and versatile costume choice is being a witch. This one allows you to assemble it with items you might already have at home or purchase a very specific outfit. You can also choose from a very classic one with pointy hat and broom, to modern version, such as ‘Scarlet Witch.’

5.- Fairy

To be honest, we haven’t seen many fairies this year, but the truth is, it’s a classic that’s unlikely to ever go out of style. Like other timeless costumes, it can range from something quite basic to elaborate outfits, where even the wings are handmade like we’ve seen on social media.

@danieladibx very proud of this creation. 🧚‍♀️🥺 #halloweenlook #fairycostume #fairy #halloweenparty ♬ original sound – Daniela Dib

6.- Wednesday Addams

Thanks to the Netflix series Wednesday, this costume has become quite popular since it was introduced. However, you might also come across other versions of the ‘Wednesday’ costume this year, as it continues to be a popular choice every Halloween. Although, it’s important to note that these versions are typically simpler than the famous dress Jenna Ortega wore in the series.

@jenna.o_3 Jenna Ortega’s dance 💃🏻#jennaortega #wednesday #wednesdayaddams #mercredi #mercrediaddams #dance #edit #foryou #pourtoi #fypシ ♬ Adams Family Theme Song – Halloween DJ’s

7.- Dinosaur

In the past few years, we’ve all seen that hilarious inflatable dinosaur costume. It’s just plain fun to watch, isn’t it? What’s great is that –a normal Dinosaur costume– it’s a hit with both kids and adults.

@woahdude they do be vibing though 😂 #dinosaurs #viral #trexcostume ♬ pass the dutchie sped up – vevonix

8.- Cowboy

This costume is a classic, and you can make it as simple or as fancy as you want. It’s perfect for those last-minute costume emergencies, but it can also make for an impressive cowboy look if you go all out.

@robagreen Halloween outfit idea for guys that wanna make and effort but not too much effort 😂🎃 #fypシ #xyzcba #mensfashion #fashion #halloween #halloweenoutfit ♬ original sound – lexie! 🤍

9.- Ninja

This is one of those costumes that will never disappoint at a costume party.

@thesupremekaiya I would wear this everyday if I could #costume #ninja #warrior #katana #anime #cosplay ♬ lordxp loop – LORD.xp

10.- Bunny

Even though the 10th and 11th positions might seem similar, this costume is incredibly versatile. It works for both kids with innocent and child-friendly versions and adults who prefer something more mature. You can keep it simple or go all out with sophisticated and professionally done makeup.

@michellekdoria Replying to @eleanaigonzalez IB:? ✨Bunny makeup tutorial 🐰This was definitely a “trust the process” kind of makeup 😅 Products: @L.A. Girl Cosmetics white pro concealer @moiracosmetics sweetheart palette @wetnwildbeauty fantasy makers paint pod @tarte cosmetics maneater eyeliner and maracuja juicy lip plump #bunnymakeup #bunnymakeuplook #bunnycosplay #bunnycostume #maquillajeconejita #maquillajedeconejo #halloweenmakeup ♬ Love songX – Song X

11.- Rabbit

@ashleylamarca silly wabbit trix r for kids 🐰 #halloween #halloweencostume #costume #bunnycostume ♬ original sound – EX7STENCE™

12.- Pirate

Another timeless favorite that never goes out of style is the pirate costume. There are so many variations to choose from, ranging from classic looks to those inspired by popular movies.

@ageminifairy this pirate phase doesnt seem to be fading anytime soon lol☠️🏴‍☠️🗡 #pirate #pirateoutfits #piratecore #piratetok #piratesofthecaribbean #ourflagmeansdeath ♬ chicago – val

13.- Princess Peach

Thanks to the Super Mario Bros. Movie and its catchy song, Princess Peach is also a top choice this year.

14.- Clown

Dressing up as a clown is perhaps the most versatile option on this list. You can go for classic and innocent clown looks or opt for the genuinely terrifying ones that can even spook the bravest souls. It also offers the flexibility to choose between simple makeup and attire or going for a more professionally crafted look.

@kkorobaclown makeup 🎪🤡♬ Yungblud lowlife – Luda

15.- Pumpkin

And how about the pumpkin costume? It’s a classic yet modern choice, whether you’re wearing it solo or as a couple. You can make it either scary or adorable, it’s your choice.

@elistrikee Pumpkins in love 🎃💕 Spooky season 👻 #halloween #pumpkinseason #spooky #spookyseason #halloweenvibes #costumeideas #costume #dusfraz #calabaza #calabazas #novios #partner #boyfriend #love @keviinbmtz #mexico #sanluispotosi ♬ Oh Klahoma – Jack Stauber
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