Taylor Swift, has once again become the talk of the town. After a remarkable year in her career, featuring the highly successful Eras Tour, her international chart debut last October, and the release of revamped versions of Speak Now and 1989, she’s still celebrating her 34th birthday with some extraordinary news.
In the past few hours, the singer has achieved a remarkable feat, securing a new Guinness World Record with her tour, which has exceeded all expectations this year: The Eras Tour has become the highest-grossing tour in history. What’s even more impressive is that it’s the first tour to cross the astonishing milestone of $1 billion in revenue.
🚨| Taylor Swift’s ‘The Eras Tour’ has officially broken the Guinness World record for ‘Highest Grossing Tour Ever”! pic.twitter.com/2eJd9NcFzt
— The Eras Tour (@tswifterastour) December 12, 2023
Taylor Swift has not just met but surpassed the predictions that began circulating in November of the previous year. Back then, she announced the first leg of her tour, originally planned for more than twenty stadiums in the United States. Due to overwhelming demand, she later expanded the tour. Remarkably, over two million people secured their tickets within the first 24 hours of their release, despite Ticketmaster’s website experiencing issues and the challenge of facing a virtual queue of over 15 million people.
With 66 out of 151 scheduled dates already completed, having visited 24 cities across 4 different countries (United States, Mexico, Argentina, and Brazil), data provided by Pollstar indicates an astonishing revenue of $1.004 billion. This surpasses the previous record held by Elton John, whose tour spanned 328 dates over five years.
Furthermore, predictions for the upcoming year suggest that Taylor Swift is on track to achieve another historic record: concluding the tour in 2024 with a total revenue surpassing the $2 billion mark. The sheer power and financial success that the singer and her team currently wield are highlighted by this year’s earnings, which outshine the combined revenues of the second and third highest-grossing tours trailing Taylor: Beyoncé’s Renaissance World Tour (formerly the highest-grossing tour by a female artist, surpassing Madonna) and Bruce Springsteen and The E Street Band’s World Tour, which will also continue into the next year.
©PRISA MEDIA USA, INC. All rights reserved.
PRISA MEDIA USA, INC, expressly reserves the right to reproduce and use the works and other services accessible from this website by machine-readable media or other suitable means.