Every year on March 21, social media fills with images of yellow flowers, given as gifts in a heartwarming tradition that has gained popularity, especially in Latin America. But where does this trend come from, and what does it symbolize?
The tradition of giving yellow flowers on March 21, at the start of spring, became popular thanks to TikTok, where users shared videos celebrating the gesture. Many of these posts reference the song ‘Flores Amarillas’ (Yellow Flowers), which comes from the Argentine telenovela Floricienta (2004-2005).
In the series, the main character, Flor, dreams of receiving yellow flowers from someone in love with her. Over time, this scene resonated with fans, and the idea of gifting yellow flowers became a symbol of romantic love, admiration, and devotion. TikTok revived this concept, turning March 21 into an unofficial day to give yellow flowers to loved ones.
19 years ago, Floricienta released ‘Flores Amarillas’ pic.twitter.com/NS1W4cL64v
— popculture (@notgwendalupe) April 24, 2024
Beyond the viral trend, yellow flowers have deep symbolic meaning:
Though it started as a romantic gesture, giving yellow flowers is now a way to show appreciation for anyone special in your life—partners, friends, family members, or even colleagues. Flower shops have taken notice, and many now promote yellow bouquets in mid-March, further solidifying the date as a cultural moment.
floricienta me mostró la superioridad estética y romántica de las flores amarillas y nunca más fui la misma pic.twitter.com/HrfkxupyZY
— jose (@weirdshelIey) September 5, 2023
Whether it’s to follow the tradition or simply to brighten someone’s day, yellow flowers are a meaningful and cheerful gift. If you want to take part, surprise someone special on March 21 with a bouquet, a single sunflower, or even a digital flower emoji 🌻—it’s a small but powerful way to spread joy.
Have you ever received yellow flowers on March 21? Let us know how you celebrate this beautiful tradition!
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