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Lately, social media has been flooded with memes about a mysterious figure named «Montoya.» This Spanish TV personality has unexpectedly skyrocketed to global fame, turning into a viral sensation that has captured audiences far beyond his home country.
José Carlos Montoya, known simply as Montoya, is a contestant on the eighth season of the Spanish reality show La Isla de las Tentaciones (Temptation Island)—a format based on the 2001 American show. Originally from Utrera, Spain, Montoya entered the show with his partner, Anita Williams, to put their relationship to the test.
The show follows several couples who live separately in luxurious villas, surrounded by attractive singles known as «tempters» and «temptresses.» The goal is to test the strength of their relationships and their fidelity as they face challenges and temptations designed to push their commitment to the limit. This is where Montoya’s viral moment comes in.
Montoya’s Viral Moment
During his time on the show, Montoya became the center of attention due to an intense emotional reaction. After discovering that his partner, Anita, had been unfaithful with one of the tempters, Manuel González, Montoya had a dramatic breakdown. He was seen desperately running along the beach while the show’s host, Sandra Barneda, tried to calm him down, repeatedly shouting, “Montoya, please!” This moment quickly went viral on social media, sparking countless memes and international reactions.
The incident gained so much traction that the American talk show The View, hosted by Whoopi Goldberg, even discussed it. The hosts were shocked by Montoya’s dramatic reaction, joking that he deserved an Emmy for his performance.
Additionally, the viral clip has been shared by major international media accounts, including soccer teams like Borussia Dortmund and PSG, as well as various sports events. Montoya’s moment has transcended borders, making him a global phenomenon.
His story on La Isla de las Tentaciones has captivated audiences worldwide, proving just how powerful and emotionally engaging reality TV can be.
How to watch Temptation Island Spain in the U.S.?
Unfortunately, the Spanish version of Temptation Island is not available for streaming in the U.S. However, those with a VPN subscription may be able to access it through the Telecinco network. With the show generating so much buzz, many fans are eager to see if the upcoming season of the American version will measure up. Season three will be available to stream on Netflix starting March 12th.
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