TikToker Valeria Márquez Fatally Shot During Livestream
She was just 23 years old and had over 100,000 followers on TikTok
The internet and social media continue to amaze—and sometimes shock—us. The speed at which news spreads means we can find out what’s happening around the world in an instant. Unfortunately, that includes tragic news. In recent weeks, the deaths of several influencers—like Brazilian content creator Amanda Borges—have deeply impacted their followers and communities. Now, we’ve learned of another heartbreaking loss: Valeria Márquez, a 23-year-old TikToker, has died.
What seemed like an ordinary workday quickly turned into a nightmare. Valeria was shot and killed inside her own beauty salon, Blossom The Beauty Lounge, while she was livestreaming on social media. She had more than 100,000 followers on TikTok, where she regularly posted beauty tips, content from her salon, and glimpses into her personal life.
During the live session, she was answering questions from followers when she suddenly looked toward the entrance. A man, pretending to be a delivery driver, walked in and opened fire, killing her on camera. He then fled the scene on a motorcycle.
📍 Mexico
This beautiful young woman, Valeria Márquez, was doing a livestream in her beauty salon when a man shot her to death.
Allegedly, the perpetrator of this organized crime is her ex-boyfriend, a Honduran narco who had threatened her in the past after she ended their… pic.twitter.com/DVdadxUWx6
— Ada Lluch (@ada_lluch) May 14, 2025
A Livestream Interrupted by Violence
What makes this tragedy even more unsettling is that it was all captured live. Valeria was chatting with her followers when a woman’s voice is heard telling her someone had come to see her. In the video, Valeria appears confused, slightly uneasy—and just moments later, she collapses in her chair, having been fatally shot.
According to initial reports, it was her friend Vivian who ended the livestream. A clip of the video quickly spread across social media, sparking thousands of reactions and a flood of speculation about who might have wanted to harm her. The sadness and outrage in the comments were immediate and widespread.
La influencer mexicana Valeria Márquez, de 23 años, fue asesinada a tiros mientras realizaba una transmisión en vivo en TikTok desde su salón de belleza, Blossom The Beauty Lounge, ubicado en la colonia Real del Carmen, en Zapopan, Jalisco. Durante la transmisión, un hombre… pic.twitter.com/t1vAIE98kZ
— cachicha (@cachicha) May 14, 2025
An Ongoing Investigation
Following the incident, the Jalisco State Prosecutor’s Office in Mexico confirmed that an investigation is underway and is being treated as a possible femicide. In an official statement, they noted that the attack was reported around 6:30 p.m., and that paramedics found Valeria with no signs of life when they arrived.
Her body was taken to the Forensic Medical Service, where an autopsy will be performed. In the meantime, her family is in the process of making the formal identification.