The Secret Behind Olivia Dean’s Boom and the Rise of ‘The Art of Loving’
The British singer speaks out against ticket scalping and will compete for Best New Artist at the 2026 Grammys
It’s been over two months since The Art of Loving, Olivia Dean’s second studio album, was released across all digital platforms. In just a couple of years, this London-born artist has won over audiences with her honest and straightforward music, and her second album is no exception. But what’s really behind the success of The Art of Loving?
After making waves in 2023 with Messy — her debut album after seven years in the industry — Olivia Dean is back in the spotlight, this time drawing attention to a real issue: the rampant scalping of tickets for her shows, while also reaffirming the importance of love, the central theme of her latest album.
Olivia Dean and the Many Faces of Love
Love is the core of her music, and Olivia has become one of the most promising young artists, as evidenced by her nomination for Best New Artist at the 2026 Grammys. But the impact of The Art of Loving goes far beyond awards. Even before its release, the album was shaping up to be a global success, thanks to its heartfelt and deep ode to love in all its forms.
With songs like Man I Need Ya, Olivia delivered a timeless reflection on love across 12 tracks, marked by her unmistakable soul style. Love, Dean says, isn’t just a gift or destiny—it’s an art that’s perfected with practice, through successes and mistakes. That’s the real secret of The Art of Loving: speaking a universal language that transcends words and cultures.
Taking a Stand Against Ticket Scalping
Olivia Dean has also shown her love for her fans. Recently, she used social media to call out exorbitant ticket scalping, describing it as “disgusting,” “vile,” and “exploitative.” Her call to action made an impact: Ticketmaster responded by pledging to limit resale fees on her tour and refund fans the difference paid above face value.
“We want live music to be accessible to everyone and fans to have access to tickets at fair prices,” the platform said, acknowledging Olivia’s demand to “do better” in the resale market.
The Art of Loving Live: The Tour That’s Taking the World by Storm
Despite these challenges, Olivia Dean has earned her fans’ love fair and square. Her The Art of Loving Live tour in 2026 has already sold out 12 of its 21 scheduled dates. The artist will visit cities like Manchester, London, Amsterdam, Zurich, and Paris. She also recently announced a North American tour, hitting the U.S. and Canada starting in October next year.
What about you? Have you grabbed your tickets to see Olivia Dean live yet?
Read the article in Spanish by Javi Martinez on LOS40.com