Shakira Blends Tradition and Innovation With Her New Hair Care Brand ‘Ísima’
The line has been recognized by Allure’s Best Beauty Awards—one of the top honors in the beauty world
Shakira isn’t just a global icon because of her legendary music career—she’s also the most successful Latin American artist of all time. Right now, she’s breaking records with the LAS MUJERES YA NO LLORAN TOUR, her massive stadium comeback that’s packing out the biggest venues across the Americas, all while running her business and social projects on the side.
Earlier this year, she graced the cover of Forbes, showing how her influence goes way beyond music. Through her Pies Descalzos Foundation, she keeps pushing for education and social change, while her tour brings in millions in every city it touches. And now, Shakira is leveling up again with the launch of Ísima, her new hair care brand.
Shakira is once again proving she doesn’t miss when it comes to new projects. Ísima, her upcoming hair care brand, is already making waves even before its official launch in Colombia and Spain.
Super bomba de la línea Isima ha sido nombrada Best Repair Hair Mask en los Best of Beauty Awards de la revista Allure…la reina Shakira triunfando en todos los ámbitos 👑 pic.twitter.com/AI9oc3O96k
— lobadomesticada (@d0mesticada) September 16, 2025
The line has been recognized by Allure’s Best Beauty Awards—one of the top honors in the beauty world—and has also earned the stamp of approval from Harper’s Bazaar and Oprah Daily, backed by Oprah Winfrey herself.
Ísima
With this, the Colombian star is looking to shake up the personal care industry. Ísima was named Best Beauty Innovation at the Allure Awards for its formula that blends ancient Latin American traditions with cutting-edge science. Now, it’s just a matter of time before the brand officially hits the market and brings its products to consumers everywhere.
Ísima will first launch in Colombia, Shakira’s home country, before making its way to Spain.