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Shakira Celebrates The Launch Of Her New Latin-Rooted And Clinically Proven Haircare Line, isima

Shakira Blends Tradition and Innovation With Her New Hair Care Brand ‘Ísima’

The line has been recognized by Allure’s Best Beauty Awards—one of the top honors in the beauty world

Alina Maldonado
Archivado en: Shakira  •  

Shakira isn’t just a global icon thanks to her legendary music career—she’s the most successful Latin American artist of all time. Right now, she’s shattering records with the Las Mujeres Ya No Lloran Tour, her massive stadium comeback that’s filling arenas across the Americas, all while juggling her businesses and social projects on the side.

But her influence goes far beyond music. Through the Pies Descalzos Foundation, she’s been pushing for education and social change for years.

And now, she’s raising the bar again with Ísima, her new hair care brand. The line has already been recognized by Allure’s Best Beauty Awards—one of the biggest honors in the beauty industry—and earned praise from Harper’s Bazaar and even Oprah Daily, with Oprah Winfrey herself backing it.

Ísima

Ísima was awarded Best Beauty Innovation at the Allure Awards for its unique formula that blends ancient Latin American traditions with modern science.

On its website, the brand defines itself as “Our Hair, Nuestra Historia: We’re celebrating Latina voices. Starting with yours.” The message is clear: it embraces the complexity of today’s diverse hair needs while empowering people to expect more from their hair care.

The line includes products across three categories: Cleanse + Condition (Risquísima, Reset, Suavícima), Treatment (Superbomba, Iconic), and Prep + Style (All In, Curls Don’t Lie, Delicia).

Sharee Michelle, Sierra Miller, Mikayala Nicole, Ximena Miranda, Autumn Thompkins and guests attend Shakira Celebrates the Launch of Her New Latin-Rooted and Clinically Proven Haircare Line, isima on July 31, 2025 in Los Angeles, California. (Stefanie Keenan/Getty Images)

For years, the Latin community has embodied the full spectrum of hair diversity—and with it, countless needs that mainstream beauty has overlooked.

Instead of settling for limited options, people have created their own solutions, turning necessity into innovation. Ísima builds on that legacy by combining cultural knowledge with cutting-edge science, offering clinically proven formulas that don’t just accept complexity, but celebrate it.