How Much Do Rosalía’s Calvin Kleins Cost?
The Grammy-winning artist becomes the new face of the brand
The iconic label Calvin Klein has launched its new Fall 2025 underwear campaign, and it’s done so with a star headliner: Rosalía. The Grammy-winning Spanish artist is now the new face of the brand, joining a long list of celebrities who have lent their image to Calvin Klein, including Bad Bunny, Kendall Jenner, Justin Bieber, and Jeremy Allen White—Rosalía’s former partner.
The campaign, shot by Carlijn Jacobs, features Rosalía in a series of images that blend sensuality with surrealism. She appears in cotton lingerie with Calvin Klein’s signature white waistband, even posing with an albino snake, in what the brand describes as “bold sensuality with a surrealist visual narrative.”
In the background, fans can hear “De Madrugá,” an unreleased track that accompanies the campaign and reinforces its intimate, nocturnal vibe. Although never officially recorded, the song comes from her El mal querer era and has been performed live before. The choice isn’t accidental—its rarity has generated strong anticipation among fans, making it the perfect soundtrack for a campaign that celebrates authenticity and self-expression.
So, how much do Rosalía’s Calvin Kleins cost? It depends on where you’re buying them, but the set is priced at around $39 USD.
A Key Career Moment
This new milestone arrives during a time of transition and expansion for Rosalía. Following the global success of Motomami, the artist has confirmed she’ll be releasing her fourth studio album in 2025, a project that promises to be more introspective and personal. On social media, she even shared a list of New Year’s resolutions, with “release a new album” at the top—sending her fans into a frenzy.
With this collaboration, Rosalía joins an elite group of figures who’ve fronted Calvin Klein campaigns. Since the 1990s, the brand has featured names like Kate Moss, Mark Wahlberg, A$AP Rocky, Jamie Dornan, and Travis Fimmel. More recently, Bad Bunny went viral with his underwear ads, while The Bear actor Jeremy Allen White—who was previously linked to Rosalía—starred in one of 2024’s most talked-about campaigns.