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How Much Was Beyoncé Paid for Her NFL Halftime Show?

The show drew an estimated 27 million viewers and came with a hefty price tag

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On December 25th, Beyoncé made headlines once again with an incredible halftime performance during the NFL Christmas game between the Houston Texans and the Baltimore Ravens at Houston’s NRG Stadium.

Known for her powerful stage presence and larger-than-life productions, Beyoncé wowed audiences around the world with a performance that was both epic and flawlessly executed. The show drew an estimated 27 million viewers and came with a hefty price tag. So, how much did she earn for this unforgettable moment? As expected, the superstar behind ‘Texas Hold’em’ reportedly walked away with a significant paycheck.

A Multi-Million Dollar Performance

According to the British newspaper Daily Mail, Beyoncé earned $20 million for her halftime show. While this amount is impressive, it makes sense given the scale of the event. The performance featured a perfectly synchronized team of dancers styled as Cowboys. They joined the superstar on a massive stage that transformed the field into a visual spectacle.

However, it’s still unclear how much of the earnings went directly to Beyoncé and how much was used to pay the large team that helped bring the show to life. This includes her talented group of dancers, backup singers, choreographers, costume designers, and everyone else involved in creating the performance.

The production was one of the most elaborate and stunning in NFL halftime show history. Visually breathtaking and choreographed to perfection, it set a new benchmark for what a halftime show can be.

Beyoncé opened her performance in dramatic fashion, riding a white horse—a nod to the theme of her album—accompanied by a group of soulful backup singers. Her setlist included a mix of her greatest hits, tracks from her latest album, ‘Cowboy Carter,’ and tributes to legends like The Beatles (Blackbird) and Dolly Parton (Jolene). She also shared the stage with big names like Post Malone, Shaboozey, and her daughter, Blue Ivy.

The event, streamed live on Netflix, made history as the first time the platform collaborated with the NFL to broadcast a game live. Beyoncé’s halftime performance was no coincidence. She’s already proven her ability to connect with massive audiences at major events, like her iconic Super Bowl halftime show in 2013 and her unforgettable guest appearance with Coldplay in 2016.