Mexican music is having a big moment, gaining recognition beyond its borders as a major player in the Latin industry. In this context, Grupo Firme has teamed up with Demi Lovato to release ‘Chula,’ a summer hit that breaks through both borders and genres.
A couple of weeks ago, we first heard about this collaboration when Lovato surprised fans by joining the band on stage to perform the then-unreleased track, announcing that it would soon be available on streaming platforms. Now that the song is out, we’re celebrating its release and looking at the impact of this collaboration.
“CHULA” — ya disponible / out now! Thank you for all of your support on this song 🤠🖤💃🏻 https://t.co/Q2saY5BOxB pic.twitter.com/2tegQAqBFh
— Demi Lovato (@ddlovato) August 16, 2024
The track is a unique mix of pop rhythms, electronic music, and a touch of regional Mexican sounds, a genre that’s gaining recognition in countries around the world. Demi Lovato takes on the English verses, while Grupo Firme brings the Spanish lyrics, with both artists switching roles at times.
This isn’t the first time we’ve heard Demi mix languages in her music. She has several Spanish collaborations in her discography, like Échame La Culpa with Luis Fonsi, and Spanish versions of her own songs, like ‘Rascacielos’. People on social media have pointed out that this track is one of those unexpected combinations that, while surprising, work perfectly.
In Mexico, the word ‘chula’ specifically refers to a woman who is pretty, beautiful, or lovely, due to its feminine pronoun. This word can also be used to describe objects, animals, and things, not just people.
Fans have welcomed this collaboration with open arms, especially since Demi hasn’t released a new album in two years and has been somewhat distant from music in 2024. So far, her only other collaboration this year was ‘Papa Was A Rolling Stone’ with Slash. Could this be her way of exploring new directions? Meanwhile, Grupo Firme is in the opposite situation—they’re at their peak.