Social media, especially TikTok, has become a hot spot for trends, and one that’s catching on among Gen Z is all about fashion and embracing a ‘coquette’ style. This trend also carries a hint of nostalgia for the good old days. In this trend, women are encouraged to show their feminine side by adding things like hair bows, frilly dresses, lace, and soft pastel colors to their outfits. It’s all about creating a look that’s cute and delicate, with a touch of sensuality. Fabrics like satin and tulle play a big part in achieving this vibe.
This style takes inspiration from classical ballet and the fashion of the 18th century, kind of like what we’ve seen in shows like Bridgerton. The word ‘coquette’ itself comes from French and emphasizes its flirtatious nature.After the pandemic, artists like Lana Del Rey and Ariana Grande, along with characters like Natalie Portman in Black Swan or Kirsten Dunst in Marie Antoinette, have influenced this new wave of refined femininity.
Tini Instagram.
Olivia Rodrigo
Olivia Rodrigo is totally nailing this trend. She’s taken bows beyond just a cute hair accessory and made them a statement. She can pull off both the innocent and provocateur looks at the same time. She started rocking this style back in 2021, and it’s still going strong.
Mexican singer Kenia Os has been following a coquettish aesthetic for some time, and she has emphasized it even more in her latest music video for the collaboration «Bobo» with Álvaro Díaz.
Ariana Grande is another coquette queen. She’s always been into bows, not just in her hair but as part of her whole fashion game. On her beauty brand’s first anniversary, she dropped an outfit that’s probably been copied by coquette enthusiasts everywhere.
Hailey Bieber, married to Justin Bieber, is all about staying on-trend. When coquette became a thing, she adorned her hair with pink bows and even used pastel makeup in her look.
K-Pop stars are no strangers to the coquette trend, and Jennie from Blackpink is no exception. Bows and ribbons are staples in their outfits, fitting right in with South Korea’s idea of ultra-femininity.
Elle Fanning is a perfect fit for this trend. She’s got that angelic vibe going on at red carpet events and in photoshoots, playing up her ultra-feminine style.
Even in the urban music scene, coquette vibes are making their mark. It brings a touch of sensuality and sometimes a hint of childlike innocence, and Karol G nailed it on the first day of 2024.
Thalía proudly says, ‘I was #coquette before it was cool 😜🎀🎀🎀’ The Mexican singer was ahead of the curve, rocking her own unique rococo twist on the trend.
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