Netflix appears to have found a niche in live streaming major events, particularly in sports, and it seems to be paying off. The success of recent broadcasts, like the Jake Paul vs. Mike Tyson fight, is a testament to this.
Now, the platform has scheduled another live event for none other than Christmas Day. And no, it’s not a caroling choir, though it does have a musical twist.
Once again, we’ll get to witness the dynamic pairing of music and sports. On that day, Netflix will stream the NFL game between the Houston Texans and the Baltimore Ravens. And the best part: Beyoncé has been chosen as the performer, a fitting pick given the location of the game: Houston’s NRG Stadium, in her hometown.
Halftime Show by Beyoncé
Yes, there will be a halftime break—not quite the Super Bowl, but close enough. Netflix has already announced who will headline the entertainment for this intermission, and it’s big news.
Beyoncé is no stranger to NFL halftimes. Back in 2013, she delivered an unforgettable Super Bowl performance, complete with a Destiny’s Child reunion. Three years later, she joined Coldplay and Bruno Mars in another iconic Super Bowl show.
While details of her Christmas Day performance remain under wraps, recent glimpses show her dressed in country-inspired attire, in line with her latest album, *Cowboy Carter*. There are hints she’ll perform only songs from this album, and there may even be surprise guest appearances.
A New Holiday Tradition
This event marks the first time Netflix will stream an NFL game, but it won’t be the last. Beyoncé’s production company, Parkwood Entertainment, and Jesse Collins Entertainment are behind the show, and it’s set to kick off what promises to be a new holiday tradition.
The agreement between Netflix and the NFL includes broadcasts during the holiday seasons of 2025 and 2026.
With this bold move into live sports and music, Netflix is betting big, aiming to turn its Christmas Day broadcast into an unmissable event.
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