Talking about Anitta means talking about empowerment, boldness, and confidence. The Brazilian artist has no qualms about showcasing her most sensual and magnetic side through her lyrics and music videos.
She also isn’t afraid to show the other side of the coin. By highlighting the less pleasant aspects of life, she helps many fans relate to her. Anitta suffers from endometriosis, a condition affecting 190 million women of reproductive age worldwide. After undergoing surgery for this condition in July 2022, Anitta sent a valuable message from the hospital: «I come out of this experience wishing that all women in the world had more access to the diagnosis and understanding of this disease that affects so many, yet is spoken about so little.»
With her Funk Generation (2024), the artist from Rio de Janeiro presented the most complete, multicultural, and diverse project of her career. Through it, she has made it clear that she intends to embrace all her facets. With «Envolver,» she made history—for example, being the first Brazilian singer to perform at an event like the MTV VMAs—and achieved staggering numbers, becoming one of the most listened-to and followed Latin artists.
In fact, the artist recently revealed to Glamour that ‘Anitta’ is a character she created, behind which lies who she really is: Larissa de Macedo Machado. The Brazilian artist has crafted an artistic alter ego that is actually a reflection of her survival story as a victim of abuse.
«Yes, I went through an abusive situation with my then-partner. That led me to create this character, Anitta, who speaks out, who acts, who fills everything with her attitude. Before, I had many fears and found it hard to set boundaries. It took me a while, but I eventually realized I could stand up for myself. After what I went through in my teens, when people took advantage of me by promising work or other things, I haven’t gone through that again. I know it won’t happen to me again. I won’t let it,» the Brazilian singer revealed to Glamour.
«The creation of ‘Anitta’ was deliberate because I was in a state of denial, blaming myself for my abuse. I told myself that if I had a different, stronger personality, men would fear me and not abuse me. So, I created this character intentionally. Now, men fear me and don’t approach me, which does affect my personal life, of course. I don’t think the same way I did back then, though. Men should be much more aware of when they cause harm,» she says.
Anitta’s strength and empowerment are an inspiration to millions of women, so here are some popular quotes from the singer of ‘Fría.’
«Any bad thing that happens to me, I have to make sure it makes me stronger, makes me see myself as someone who is worthy, someone who always deserves the best.»
«I started to realize that a lot of people pay attention to me, many kids were paying attention to me in Brazil, and I want to send a good message […]. If kids are paying attention to me and like what I say, I’ll make sure to tell them good things so they have an example: go to school, be good kids, listen to your parents.»
«When we have nothing, we always feel the need to judge and compare, so we think, ‘I’m not happy because I don’t have that house, because I don’t have money, because I haven’t achieved success.’ And since we don’t have it, we continue down that path of ignorance. But when you finally have it and realize you’re still not happy, there’s no one else to judge or blame but yourself.»
«I’ve started prioritizing my peace, my time, taking care of myself. I think people congratulate you on your achievements, and then you start needing them to say that.»
«I believe feminism is when you have the freedom to be who you want to be. So if a woman tells you that something is wrong, that you can’t be sensual or sexual, to me that’s no longer feminism. Because feminism exists when all women have their voice, whether they wear a certain type of clothing… or no clothing! I think it should be independent of the type of sexuality you choose.»
«My problem, both professionally and personally, was that I compared myself to other singers, inside and outside of Brazil. But these comparisons were very unfair because in my country I am doing something that no one has done before, like having an international career. So why the heck was I comparing myself to people who don’t have a life like mine? Other singers were born in a Spanish-speaking market and live very different stories and industries from mine.»