Rihanna’s Lingerie Brand ‘Savage X Fenty’ Is Committed to Inclusivity
The artist's project has recently launched a maternity collection & also provides a range of plus sizes, men's underwear, & clothing
Many brands tend to stereotype people’s bodies into one or a few sizes, often forcing individuals to fit into a “mold” that simply isn’t meant for them. In earlier times, the norm was crafting clothing to fit individual bodies, not the other way around, which is a more natural and humane approach.
One of the prime examples can be seen in cosmetic brands, often providing only a restricted palette of colors, ignoring the incredible diversity that exists among skin tones. However, it is true that in today’s fast-paced lifestyle and the complexity involved in creating tailor-made clothing, there are certain brands that are committed to developing a more expansive and inclusive range.
Rihanna’s Uniqueness
Who could be a more fitting inspiration to urge us into embracing our uniqueness and being true to ourselves than Rihanna?
During her pregnancies, the singer has been spotted at various events and on red carpets (not to mention her performance at the Super Bowl), wearing mini-skirts, high heels, and attention-grabbing outfits that elegantly show her pregnancy. Her choices have served as an inspiration for numerous women, encouraging them to boost their confidence during this significant phase of their lives.
When I found out I was pregnant, I thought to myself, ‘There’s no way I’m going to go shopping in no maternity aisle.’ I’m sorry —it’s too much fun to get dressed up. I’m not going to let that part disappear because my body is changing” –Rihanna told Vogue magazine.
Today, with the singer and businesswoman, and her partner, rapper A$AP Rocky, expecting their second child (with rumors that the baby has already been born), she is expanding her pregnancy aesthetic by creating and launching a maternity capsule collection through her lingerie brand Savage X Fenty.
‘Savage X Fenty’ by Rihanna
Savage X Fenty, the avant-garde lingerie brand founded by the acclaimed pop icon Rihanna, stands out for its commitment to inclusion. The brand’s collections include a wide range of offerings including bras, panties, lingerie, sportswear, and even a collection for men. Notably, the brand provides an extensive size range, from XXS to 4XL.
Maternity Capsule Collection
Savage X Fenty aims to break stereotypes and stigmas associated with motherhood. Rihanna said that her collection is designed with the needs and desires of modern mothers in mind.
Essence & baby boy showin’ awf in #SavageXMaternity 💅🏾 ⁰⁰It’s the bra you’ve been waiting for w/: ⁰😌 Adjustable straps (comfort AND support is 🔑) ⁰💪🏾 Single-handed fastening for function ⁰🔥 Lace details that make it a whole lot more sexy 😮💨👏🏾 pic.twitter.com/vrlz43t5p5
— Savage X Fenty by Rihanna (@SavageXFenty) August 11, 2023
In a press release, the singer clarified that the goal of her new collection is to boost confidence and provide comfort to women throughout their journey into motherhood.
The new lingerie line also intends to add a «savage» touch, and provide additional support, ensuring that every mother feels her best, whether she’s at home, on the go, or attending to her baby’s needs, as reported by CNN.
More brands should follow Rihanna’s example and embrace the wide range of body types.